Executive summary and thesis
Concise assessment of Alexandria Ocasio-Cortez’s 2028 election presidential candidate viability, with polling, fundraising, strengths, risks, and automation priorities.
Alexandria Ocasio-Cortez enters the 2028 election conversation as a nationally recognized progressive presidential candidate with an unmatched small-dollar engine and youth reach. Thesis: a bid is plausible but uphill—Alexandria Ocasio-Cortez viability hinges on expanding beyond the progressive base, as national favorability remains underwater and early primary support is low single digits. The core tradeoff is maximizing youth/Latino/left turnout while softening edges for moderates, labor, and suburban voters without diluting her brand-defining stance on climate, economic justice, and anti-corruption.
Since 2018, polling shows high name recognition (YouGov 2024: 90%+ heard-of) and persistent polarization (YouGov/The Economist 2024: favorable mid-30s, unfavorable high-40s). Early 2028 Democratic primary soundings place her in low single digits nationally, indicating room to grow but no current frontrunner status. Fundraising is a durable advantage: OpenSecrets/FEC track AOC among top House small-dollar recipients, with a majority of contributions under $200. Media tone has shifted from novelty to normalization, with sustained high mention share and a loyal digital audience that amplifies message frames quickly.
Path to viability in the first 90 days: 1) reframe agenda around cost-of-living, jobs, and local wins to earn moderate permission; 2) stand up battleground field infrastructure that converts youth enthusiasm into registrations and turnout; 3) lock early validators from labor and Latino leaders to broaden coalition credibility. Sparkco automation priorities: (1) precision audience building with continuous SMS/DM creative testing to lift persuasion and volunteer conversion; (2) real-time narrative monitoring and content ops to trigger rapid-response surrogates and targeted media buys.
Verify latest figures before publication; refresh with current FEC filings and rolling YouGov/Morning Consult trackers.
Key takeaways
Strengths
- Grassroots money machine: Among top House small-dollar fundraisers; majority of contributions under $200. Source: OpenSecrets; FEC cycle filings 2022–2024.
- High name recognition: 90%+ of Americans have heard of AOC. Source: YouGov Profiles, 2024.
- Youth and digital reach: Among most-followed House Democrats; high engagement across TikTok/Instagram. Source: CrowdTangle/press analyses 2019–2024.
- Net-negative nationally: Favorable mid-30s vs unfavorable high-40s. Source: YouGov/The Economist national tracking, 2024.
- Early primary footing: Low single-digit support in multi-candidate 2028 trial heats. Source: public polling roundups (YouGov, Morning Consult) 2024–2025.
- Electability skepticism among swing voters on ideological cues (e.g., socialism/“defund”) documented in prior cycles. Source: NYT/Siena, Pew issue salience 2020–2022.
Top 3 actions in first 90 days: reframe cost-of-living narrative, scale battleground youth field/registration, secure early labor and Latino validators.
Candidate profile: background, career trajectory, and public persona
Alexandria Ocasio-Cortez is a New York congresswoman whose rise from Bronx-born organizer to national progressive figure was propelled by a 2018 primary upset, a digitally savvy media strategy, and a legislative agenda centered on climate, equity, and working-class priorities.
Born in 1989 to a working-class Puerto Rican family in the Bronx, Alexandria Ocasio-Cortez attended Boston University (BA, Economics and International Relations) and worked in Sen. Ted Kennedy’s office on immigration casework, early exposure that shaped her focus on constituent services and systemic inequities. After her father’s death in 2008, she supported her family through service work and community-oriented ventures, including a small publishing project highlighting the Bronx. Organizing roles with National Hispanic Institute and, later, the 2016 Sanders campaign embedded her in movement politics. These experiences informed a policy lens on climate justice, healthcare access, and economic security—priorities she would translate into a congressional platform.
In 2018, backed by Justice Democrats and grassroots volunteers, she defeated Rep. Joe Crowley in NY-14, then won the general election, becoming the youngest woman elected to Congress. In office since January 2019, her legislative brand has emphasized ambitious frameworks (notably the Green New Deal) and oversight of corporate and governmental power. Committee assignments have aligned with those aims—Financial Services and Oversight in the 116th–117th Congresses, and Oversight and Natural Resources in the 118th. Her media strategy evolved from insurgent, low-budget digital storytelling to a multi-platform presence featuring policy explainers, behind-the-scenes updates, and rapid-response commentary that amplifies movement causes while translating Hill processes for mass audiences. As a movement leader, she endorses and fundraises for progressive candidates and causes; as an officeholder, she navigates coalition-building, committee work, and district services. Defining votes—including opposition to the 2021 infrastructure bill absent paired social spending, a present vote on Iron Dome supplemental funding, and opposition to the 2023 debt ceiling deal—illustrate a pattern: support for expansive social investment and civil-liberties safeguards, and resistance to legislation she argues undercuts those aims. This causal arc—from local organizer to national progressive voice—rests on consistent themes: economic dignity, climate action, and procedural transparency.
Avoid idolizing language or anonymous sourcing; cite primary records (Congress.gov, House Clerk) for votes and bills, and official committee pages for assignments.
Career timeline
| Year | Role/Action | Impact/Notes |
|---|---|---|
| 2011 | Graduates Boston University; early public service | Worked on immigration casework in Sen. Ted Kennedy’s office; formative exposure to constituent advocacy (Official bio: https://ocasio-cortez.house.gov/about) |
| 2016 | Movement organizing | Grassroots experience with progressive campaigns; network building that seeded 2018 run (Justice Democrats: https://justicedemocrats.com) |
| June 26, 2018 | Defeats Rep. Joe Crowley in NY-14 primary | National upset that vaulted her to prominence; viral ad “The Courage to Change” (Campaign video; major coverage: https://www.nytimes.com/2018/06/26/nyregion/joseph-crowley-ocasio-cortez-democratic-primary.html) |
| Nov 6, 2018 / Jan 3, 2019 | Wins general election; sworn into 116th Congress | Youngest woman elected to Congress; member profile (Congress.gov: https://www.congress.gov/member/alexandria-ocasio-cortez/O000172) |
| Feb 2019 | Introduces Green New Deal resolution (H.Res.109) | Catalyzes national climate-and-jobs debate (Congress.gov: https://www.congress.gov/bill/116th-congress/house-resolution/109) |
| 2020 | Reelected to 117th Congress | Consolidates base support; expands national fundraising and endorsements (FEC data portal: https://www.fec.gov) |
| 2021 | Defines legislative stance via key votes | No on Infrastructure Investment and Jobs Act absent social-spending pairing (H.R.3684: https://www.congress.gov/bill/117th-congress/house-bill/3684); present on Iron Dome supplemental (H.R.5323: https://www.congress.gov/bill/117th-congress/house-bill/5323) |
| 2023–2024 | Committee service in 118th Congress | Oversight and Accountability; Natural Resources—Energy and Mineral Resources subcommittee work (Committee pages: https://democrats-oversight.house.gov and https://democrats-naturalresources.house.gov) |
| 2023 | Debt ceiling vote (H.R.3746) | Votes No on Fiscal Responsibility Act, citing program cuts (Congress.gov: https://www.congress.gov/bill/118th-congress/house-bill/3746) |
Legislative record highlights
Committee assignments: Financial Services and Oversight (116th–117th); Oversight and Accountability, and Natural Resources (118th). See Congress.gov member profile and committee sites for current subcommittee roles.
- Green New Deal (H.Res.109, 116th): Framework linking decarbonization, jobs, and justice (Congress.gov: https://www.congress.gov/bill/116th-congress/house-resolution/109).
- American Rescue Plan (H.R.1319, 117th): Voted Yes; pandemic relief and child tax credits (Congress.gov: https://www.congress.gov/bill/117th-congress/house-bill/1319).
- Infrastructure Investment and Jobs Act (H.R.3684, 117th): Voted No over sequencing concerns with Build Back Better (Congress.gov: https://www.congress.gov/bill/117th-congress/house-bill/3684).
- Iron Dome Supplemental (H.R.5323, 117th): Voted Present; issued statement outlining concerns and process (Bill text and votes: https://www.congress.gov/bill/117th-congress/house-bill/5323).
- Fiscal Responsibility Act (H.R.3746, 118th): Voted No; objected to spending caps and work requirements (Congress.gov: https://www.congress.gov/bill/118th-congress/house-bill/3746).
Public persona
A digitally native communicator, she pairs policy explainers with personal, behind-the-scenes content to demystify congressional work. Early viral moments (2018 campaign ad; 2020 Twitch voter outreach stream) established a template for reaching younger and non-traditional audiences. Since then, she has emphasized platform-specific formats—Instagram Lives for long-form Q&A, rapid threads on X for legislative context, and short clips for hearings and district work.
Approximate public follower counts captured late 2024: X/Twitter above 13 million (https://twitter.com/aoc) and Instagram above 8 million (https://www.instagram.com/aoc). These large audiences enable rapid mobilization and message testing, while her office leverages hearings and oversight moments to produce snackable, captioned clips for broad circulation. Movement leadership—endorsements, grassroots fundraising, coalition events—expands her influence beyond formal committees, but differs from office-holding constraints that require negotiation, amendments, and constituent services within institutional timelines.
- Major profiles and records: Congress.gov member page (https://www.congress.gov/member/alexandria-ocasio-cortez/O000172); official House bio (https://ocasio-cortez.house.gov/about); voting archive via House Clerk (https://clerk.house.gov/Votes).
- Media milestones: 2018 primary upset; 2019 Green New Deal rollout; 2020 Twitch stream for voter outreach; recurring high-visibility oversight questioning shared widely on social platforms (e.g., committee clips hosted on official channels).
Professional background and career path (detailed milestones)
An evidence-based chronology of Alexandria Ocasio-Cortez’s professional background, electoral milestones, fundraising growth, and legislative activity, with primary-source links.
Alexandria Ocasio-Cortez (AOC) graduated from Boston University in 2011 with a BA in International Relations and Economics, interned in Sen. Ted Kennedy’s office, and worked in service-sector and community roles before entering electoral politics. She filed her FEC Statement of Candidacy in April 2017, positioning a small-dollar, field-heavy operation that intersected her education, organizing experience, and district-level outreach.
Her inflection point came on June 26, 2018, when she defeated House Democratic Caucus Chair Joe Crowley in the NY-14 Democratic primary, 57.1% to 42.5% (widely reported tallies show 15,897 to 11,761 votes), transforming her reach and the progressive movement’s narrative. She won the November 2018 general and entered the 116th Congress on January 3, 2019. In the 2020 Democratic primary she consolidated support with 74.6% of the vote, a 17.5-point improvement over her 2018 primary share—an objective marker of momentum. She subsequently secured renomination and reelection in 2020 and 2022 in a safely Democratic district, maintaining national visibility and fundraising capacity.
Legislatively, she introduced the Green New Deal resolution (H.Res.109) on February 7, 2019, which, despite not passing, set agenda parameters for climate and jobs debates. She co-led the Puerto Rico Self-Determination Act (H.R.2070, introduced April 20, 2021), advancing a process-focused approach to status. Staffing shifts—most notably the August 2019 departure of Chief of Staff Saikat Chakrabarti—marked a transition from startup-mode to institutional footing. Fundraising scaled sharply cycle-to-cycle, with OpenSecrets and FEC summaries documenting eight-figure receipts driven largely by small-dollar donors (see cycle links below), reinforcing a durable national brand and fueling speculation about progressive movement presidential ambitions without committing to a timeline.
Most consequential roles for influence: 2018 insurgent candidate (earned media and grassroots proof of concept), 2019 agenda-setter via Green New Deal framing, and incumbent fundraiser with national small-dollar infrastructure.
- Education and early public-service formation: BA, Boston University (2011); internship with Sen. Ted Kennedy’s office; source: https://ocasio-cortez.house.gov/about
- Campaign launch: FEC Statement of Candidacy (2017); source: https://www.fec.gov/data/candidate/H8NY15148/
- Breakthrough win: 2018 NY-14 Democratic primary, 57.1%–42.5%; sources: https://www.nytimes.com/interactive/2018/06/26/us/elections/results-new-york-us-house-district-14-primary.html and NYSBOE results archive https://www.elections.ny.gov/
- Legislative agenda: Green New Deal (H.Res.109, introduced 2/7/2019); source: https://www.congress.gov/bill/116th-congress/house-resolution/109
- Staffing transition: CoS Saikat Chakrabarti departs (8/2/2019); source: https://www.washingtonpost.com/politics/2019/08/02/aocs-chief-staff-saikat-chakrabarti-is-leaving-congress/
- Consolidation: 2020 Democratic primary win, 74.6%; source: https://www.nytimes.com/interactive/2020/06/23/us/elections/results-new-york-house-district-14-primary.html
- Self-determination policy: H.R.2070 introduced 4/20/2021; source: https://www.congress.gov/bill/117th-congress/house-bill/2070
- Fundraising by cycle (reference): FEC summary https://www.fec.gov/data/candidate/H8NY15148/ and OpenSecrets cycle pages: 2018 https://www.opensecrets.org/members-of-congress/alexandria-ocasio-cortez/summary?cid=N00042809&cycle=2018, 2020 https://www.opensecrets.org/members-of-congress/alexandria-ocasio-cortez/summary?cid=N00042809&cycle=2020, 2022 https://www.opensecrets.org/members-of-congress/alexandria-ocasio-cortez/summary?cid=N00042809&cycle=2022, 2024 https://www.opensecrets.org/members-of-congress/alexandria-ocasio-cortez/summary?cid=N00042809&cycle=2024
Chronology of AOC career milestones (dates, metrics, sources)
| Date | Career milestone | Metric/Outcome | Source (URL) | Impact |
|---|---|---|---|---|
| 2011-05 | Graduates Boston University (IR/Econ) | BA conferred | https://ocasio-cortez.house.gov/about | Establishes policy and economics grounding |
| 2017-04-07 | Files FEC Statement of Candidacy (NY-14) | Committee registered | https://www.fec.gov/data/candidate/H8NY15148/ | Begins grassroots, small-dollar campaign build |
| 2018-06-26 | Wins NY-14 Democratic primary vs. Crowley | 57.1%–42.5% (approx. 15,897–11,761) | https://www.nytimes.com/interactive/2018/06/26/us/elections/results-new-york-us-house-district-14-primary.html | National breakout; shifts party dynamics |
| 2019-02-07 | Introduces Green New Deal (H.Res.109) | Major climate-jobs framework introduced | https://www.congress.gov/bill/116th-congress/house-resolution/109 | Frames progressive climate agenda |
| 2019-08-02 | Chief of Staff departs | Leadership transition | https://www.washingtonpost.com/politics/2019/08/02/aocs-chief-staff-saikat-chakrabarti-is-leaving-congress/ | Moves office from startup to institutional phase |
| 2020-06-23 | Wins Democratic primary renomination | 74.6% vote share | https://www.nytimes.com/interactive/2020/06/23/us/elections/results-new-york-house-district-14-primary.html | Confirms district consolidation (+17.5 pts vs 2018) |
| 2021-04-20 | Introduces Puerto Rico Self-Determination Act (H.R.2070) | Bill introduced in 117th Congress | https://www.congress.gov/bill/117th-congress/house-bill/2070 | Elevates decolonization process framework |
Inflection points: 2018 primary upset (reach), 2019 Green New Deal introduction (agenda-setting), 2020 primary consolidation (durability), and sustained small-dollar fundraising infrastructure (scalable influence).
Current role, responsibilities, and public functions
Authoritative overview of current role responsibilities Alexandria Ocasio-Cortez, detailing formal congressional duties, movement influence, and public-facing activities with linkable resources.
Focus: current role responsibilities Alexandria Ocasio-Cortez, committee power, movement influence, and public functions with verifiable sources.
Formal responsibilities
Alexandria Ocasio-Cortez represents New York’s 14th District and, in the 119th Congress, serves on the House Committee on Energy and Commerce, which oversees energy, health, consumer protection, and telecommunications. Day to day she attends hearings and markups, drafts and negotiates amendments, conducts oversight with letters and briefings, and supervises constituent casework and community grant support via her district offices. In the 118th Congress she served on Oversight and Accountability and Natural Resources; most committee actions used voice votes, with roll-call records maintained by the committees.
Committees and caucuses (119th Congress)
| Category | Item | Source URL |
|---|---|---|
| Committee | House Committee on Energy and Commerce | https://energycommerce.house.gov/ |
| Caucus | Congressional Progressive Caucus (member) | https://progressives.house.gov/ |
| Issue Caucus | Medicare for All Caucus (member) | https://www.congress.gov/ |
Movement influence
Beyond formal duties, she acts as a convening voice for progressives, coordinating with labor, climate, immigrant-rights, and housing advocates on briefings and campaigns. Public advocacy partnerships are issue-specific with groups such as the Working Families Party and Sunrise Movement, within House ethics and campaign rules. She is active in the Congressional Progressive Caucus and allied issue caucuses, helping translate movement demands into hearing agendas, amendments, and oversight.
Institutional power and brand
Her institutional leverage derives from Energy and Commerce’s broad jurisdiction, relationships in the Democratic and Progressive Caucuses, and media fluency that helps shape agenda-setting narratives. She holds no formal party leadership post; operationally she functions as an independent brand aligned with, but not subordinate to, Democratic leadership to maximize bargaining power and coalition reach.
Legislation (119th Congress)
| Type | Bill | Status/Notes | Source URL |
|---|---|---|---|
| Sponsor | Healthy Start Reauthorization Act of 2025 (H.R. 3302) | Referred to Energy and Commerce | https://www.congress.gov/bill/119th-congress/house-bill/3302 |
| Cosponsor | Asunción Valdivia Heat Illness, Injury, and Fatality Prevention Act of 2025 (H.R. 4443) | Worker heat protections | https://www.congress.gov/bill/119th-congress/house-bill/4443 |
| Cosponsor | Housing Is a Human Right Act of 2025 (H.R. 4457) | Housing affordability | https://www.congress.gov/bill/119th-congress/house-bill/4457 |
| Cosponsor | Combating Deceptive Immigration Enforcement Practices Act of 2025 (H.R. 3828) | Immigration enforcement transparency | https://www.congress.gov/bill/119th-congress/house-bill/3828 |
| Cosponsorships (to date) | 150+ in 119th Congress | See member profile activity | https://www.congress.gov/member/alexandria-ocasio-cortez/O000172 |
Operational balance and public presence
She balances district service and national advocacy through routine casework, community meetings, and regular town halls, paired with national interviews and hearings. In the past 12 months she held roughly monthly town halls and appeared in 20-plus televised or streamed interviews, per official calendars and video archives. Her office staffs about 18–22 full-time roles across Washington and Queens/Bronx.
Public activity indicators (last 12 months)
| Metric | Value | Source URL |
|---|---|---|
| District town halls | 12+ | https://ocasio-cortez.house.gov/events |
| Televised/streamed appearances | 20+ | https://www.c-span.org/search/?searchtype=Videos&text=Alexandria+Ocasio-Cortez |
| Committee participation | Hearings/markups attended | https://energycommerce.house.gov/committee-activity/hearings |
30-day activities snapshot
| Activity | Count (last 30 days) | Notes/Source |
|---|---|---|
| Committee hearings/markups attended | 3 | Per Energy and Commerce calendar |
| Bills or amendments introduced | 1 | Congress.gov activity log |
| New cosponsorships added | 10–20 | Congress.gov member profile |
| District events (town halls, roundtables) | 3 | Member events calendar |
| Press hits (TV/radio/podcasts) | 5 | C-SPAN and network clips |
Counts vary month to month and should be validated against the official calendar, committee schedules, and Congress.gov.
Org chart (office reporting lines)
- Member of Congress (AOC)
- Chief of Staff — oversees DC and district operations
- Legislative Director — leads policy team (counsel, legislative assistants, fellows)
- Communications Director — manages press, digital, and content
- District Director — manages casework, outreach, constituent services
- Scheduler/Operations — coordinates schedule, travel, compliance
Resources
| Resource | URL |
|---|---|
| Congress.gov member profile | https://www.congress.gov/member/alexandria-ocasio-cortez/O000172 |
| Official House member site (events, services) | https://ocasio-cortez.house.gov/ |
| House Committee on Energy and Commerce | https://energycommerce.house.gov/ |
| C-SPAN video archive (appearances) | https://www.c-span.org/search/?searchtype=Videos&text=Alexandria+Ocasio-Cortez |
| House Statement of Disbursements (staffing/spending records) | https://disbursements.house.gov/ |
| Oversight Committee markups archive (118th Congress) | https://oversight.house.gov/legislation/markups |
| Natural Resources Committee legislation archive (118th Congress) | https://naturalresources.house.gov/legislation |
Key achievements, legislative impact, and measurable outcomes
An evidence-driven catalog of Rep. Alexandria Ocasio-Cortez’s legislative accomplishments and policy impact, highlighting policy influence alexandria ocasio-cortez on climate, disaster relief, and constituent benefits. Each entry includes verifiable sources and quantified outcomes where available.
Methodological note: Causality in coalition wins is shared. Attributions below reflect documented roles, co-sponsorship, amendments, oversight, or advocacy that contributed to measurable outcomes.
- Never Forget the Heroes Act (H.R.1327, 116th): Cosponsored and voted for permanent 9/11 VCF reauthorization; passed House 402-12 and Senate 97-2, extending compensation through 2092. Impact: stabilizes long-term benefits for responders and survivors; case study timeline—House 7/12/2019, Senate 7/23/2019, enacted 7/29/2019 (Source: https://www.congress.gov/bill/116th-congress/house-bill/1327).
- Green New Deal (H.Res.109, 2019): Did not pass but secured 91 House cosponsors and reframed climate policy. Impact: priorities echoed in the Inflation Reduction Act’s $369b climate/clean energy investments and the 2023 American Climate Corps launch—demonstrating substantial policy impact without direct passage (Sources: https://www.congress.gov/bill/116th-congress/house-resolution/109; https://www.congress.gov/bill/117th-congress/house-bill/5376; https://www.whitehouse.gov/briefing-room/statements-releases/2023/09/20/fact-sheet-biden-harris-administration-launches-american-climate-corps/).
- Community Project Funding (earmarks), NY-14: Delivered tangible constituency gains—approximately $33.9m across FY2022–FY2023 for housing rehab, health, education, and climate resilience projects. Impact: localized job creation, service expansion, and infrastructure upgrades verified via House appropriations records (Source: https://ocasio-cortez.house.gov/services/community-project-funding).
- CDC eviction moratorium extension (Aug 2021): Joined organizing with House progressives and tenant advocates that helped spur a 60-day CDC order in high-transmission areas, preventing imminent displacement while rental aid was disbursed—illustrating movement-to-policy translation (Source: https://www.federalregister.gov/documents/2021/08/06/2021-16771/temporary-halt-in-residential-evictions-in-communities-with-substantial-or-high-levels-of-community).
- Puerto Rico Energy Resilience Fund (PRERF): Longstanding advocacy for Puerto Rico’s equitable recovery aligned with DOE’s $1b PRERF to deploy resilient rooftop solar/storage for vulnerable households (2023). Impact: measurable energy security gains for low-income residents (Source: https://www.energy.gov/gdo/puerto-rico-energy-resilience-fund-prerf).
- Influence without passage: Puerto Rico Self-Determination Act (H.R.2070, 117th) advanced status debate and informed the House-passed Puerto Rico Status Act (H.R.8393, 2022), though it did not become law (Sources: https://www.congress.gov/bill/117th-congress/house-bill/2070; https://www.congress.gov/bill/117th-congress/house-bill/8393).
- Postal banking advocacy: While comprehensive legislation stalled, USPS piloted limited check-cashing in 4 locations (2021), demonstrating feasibility and measurable service uptake in a constrained test (Source: https://www.washingtonpost.com/business/2021/10/04/usps-banking/).
Quantified impact metrics and measurable outcomes
| Initiative | Type | Year | Measurable outcome | Source |
|---|---|---|---|---|
| Never Forget the Heroes (H.R.1327) | Law passed | 2019 | House 402-12; Senate 97-2; VCF extended through 2092 | https://www.congress.gov/bill/116th-congress/house-bill/1327 |
| Green New Deal (H.Res.109) | Resolution | 2019 | 91 House cosponsors; national policy debate shift | https://www.congress.gov/bill/116th-congress/house-resolution/109 |
| Inflation Reduction Act (H.R.5376) climate investment | Law influenced | 2022 | $369b clean energy/climate investments | https://www.congress.gov/bill/117th-congress/house-bill/5376 |
| IRA emissions impact (modeled) | Impact estimate | 2022 | 31-44% below 2005 by 2030 | https://energyinnovation.org/wp-content/uploads/2022/08/Modeling-the-Inflation-Reduction-Acts-Emissions-Reductions.pdf |
| American Climate Corps | Executive action | 2023 | 20,000 positions announced in first year | https://www.whitehouse.gov/briefing-room/statements-releases/2023/09/20/fact-sheet-biden-harris-administration-launches-american-climate-corps/ |
| Community Project Funding (NY-14) | Earmarks | 2022–2023 | $33.9m awarded for local projects | https://ocasio-cortez.house.gov/services/community-project-funding |
| CDC eviction moratorium extension | Public health order | 2021 | 60-day extension in high-transmission counties | https://www.federalregister.gov/documents/2021/08/06/2021-16771/temporary-halt-in-residential-evictions-in-communities-with-substantial-or-high-levels-of-community |
| USPS banking pilot | Pilot program | 2021 | 4 locations tested check-cashing service | https://www.washingtonpost.com/business/2021/10/04/usps-banking/ |
Coalition outcomes are multi-causal; listings note AOC’s role without implying sole authorship. Social media reach is not used as standalone proof of policy effect.
Leadership philosophy, decision-making style, and public rhetoric
AOC’s leadership philosophy AOC decision-making style centers on equity-first policy goals pursued through movement-aligned organizing, transparent public explanation of trade-offs, and selective coalition bargaining inside the Democratic caucus.
Alexandria Ocasio-Cortez’s leadership philosophy combines movement-building with institutional negotiation. From 2019–2024, her core principles emphasize economic justice, climate action, and democratic participation, paired with an insistence on transparency about process and power. She routinely frames choices in terms of material outcomes for working people and frontline communities, and she uses social platforms to explain legislative sequencing, leverage, and risk. In caucus dynamics, she balances ideological clarity with selective pragmatism, backing incremental wins that move baselines while withholding support when she believes leverage would be lost. Her approach to grassroots mobilization is participatory and digital-first—pairing small-donor organizing, livestreams, and coalition endorsements to align outside energy with inside strategy.
Credo: Expand democratic inclusion and material security for working people by pairing movement power with transparent, values-first negotiation inside institutions.
Communication style
Her rhetoric mixes moral framing with procedural literacy: plain-language explainers on Instagram Live and Twitter threads break down complex bills and caucus tactics, often linking data to lived experience. She blends aspirational vision (e.g., Green New Deal framing) with concrete constituent services, and she adapts tone across platforms—from floor speeches that formalize norms to interactive Q&A that treats policy as shared learning. The net effect is a ‘teacherly’ cadence that aims to demystify Congress while mobilizing supporters.
Crisis leadership
In crises, she blends rapid mutual-aid mobilization with pressure on institutions. During the 2021 Texas winter storm, she fundraised and deployed aid alongside calls for grid reform; in 2021 she joined the Capitol-steps push to extend the eviction moratorium, pairing on-the-ground presence with legislative outreach. Post–January 6, she used live briefings to communicate safety guidance and institutional updates, reflecting a consistency: act quickly for relief, then pivot to systemic fixes.
Applied examples and decision points
- Infrastructure leverage (Nov 2021): “I will be voting NO on the bipartisan infrastructure bill” [Twitter, Nov 5, 2021]. Rationale: preserve bargaining power to pass the broader Build Back Better agenda; illustrates willingness to incur short-term political costs to maintain strategic leverage aligned with movement demands.
- Party procedure vs. coalition unity (Aug 2020): “I hereby second the nomination of Senator Bernard Sanders of Vermont for President of the United States” [DNC Roll Call, Aug 2020]. Procedural endorsement affirmed progressive coalition identity while she later worked with and endorsed the Biden administration, showing boundary-setting alongside coalition maintenance.
- Norms and accountability (July 2020): “I am someone’s daughter too” [House floor, July 23, 2020]. The speech framed a personal incident within a broader appeal for respectful governance, demonstrating values-based rhetoric that links individual conduct to institutional culture.
Progressive platform, policy positions, and coalition alignment
Authoritative mapping of Alexandria Ocasio-Cortez’s political platform to the broader progressive policy ecosystem and 2028 election coalition strategy, with quantified voter support and endorsements.
Positions evolve; this synthesis reflects 2023–2025 public statements, votes, and polling snapshots.
Intra-movement disagreements persist on border enforcement versus abolition, policing reform versus defund, and the pace of fossil fuel phaseout.
Platform alignment with the progressive movement
AOC’s progressive platform aligns closely with Congressional Progressive Caucus priorities while staking out leading-edge positions. Core planks: economy (PRO Act, living wage, social housing, wealth taxes), climate (Green New Deal, public power, GND for Public Housing), healthcare (Medicare for All with near-term steps like drug price negotiation, expanded Medicare benefits), immigration (pathway to citizenship, end private prisons, due-process-centered enforcement), criminal justice (decriminalization, treatment-first approach, police accountability), and foreign policy (restraint, human rights conditioning, stricter arms oversight).
Evolution: She has consistently championed single-payer but emphasizes transitional wins (negotiated drug prices, dental/vision coverage) as bridge policies; on climate, she couples rapid fossil fuel phaseout with union standards to address labor concerns; on foreign policy, she has sharpened calls for conditioning military aid and ceasefire oversight, reflecting shifting Democratic voter sentiment.
Endorsement ecosystem and allies: Sunrise Movement, Working Families Party, Justice Democrats, MoveOn, and climate/labor-racial justice coalitions that prioritize jobs, clean energy, and civil rights. Compared to the wider progressive caucus, her platform remains a north star on climate-industrial policy and healthcare while coordinating with caucus pragmatists on vote-getting sequencing.
Policy-by-constituency matrix
| Plank | Policy ask | Target voters/constituencies | Support datapoint (2023–2025) | Broad appeal likelihood (1–5) |
|---|---|---|---|---|
| Economy | Pass PRO Act; $15–$20 living wage; wealth tax on $10M+ | Union households, multiracial working class, Gen Z/Millennials | $15 wage 60–65% nationally; unions 67–71% favorable | 4 |
| Climate | Green New Deal; 100% clean power; GND for Public Housing | Climate voters, young Dems, environmental justice communities | Clean energy/jobs 60–70%; GND label 50–55% national, 75%+ Dems | 4 |
| Healthcare | Medicare for All; interim: expand Medicare benefits, lower costs | Seniors, uninsured/underinsured, gig/contract workers | M4A 45–55% national; public option 65–70%+ | 3 |
| Immigration | Pathway to citizenship; end private detention; due process | Latino/Asian American voters, faith groups, business ag | Pathway 65–75% national; abolish ICE unpopular nationally | 3 |
| Criminal justice | End private prisons; legalize cannabis; invest in violence prevention | Black and brown communities, civil liberties voters, youth | Cannabis legalization 60–70%; reform items mixed 45–55% | 3 |
| Foreign policy | Condition arms on human rights; ceasefire oversight; War Powers | Younger voters, peace/faith coalitions, civil rights orgs | Dem voters majority for ceasefire/conditioning; national split | 2 |
Tradeoffs and coalition strategy for the 2028 election
Primary vs general tradeoffs: Emphasize maximalist framing in primaries (Green New Deal, Medicare for All) while foregrounding broadly popular entry points in the general (lower drug prices, union jobs from clean energy, pathway to citizenship with smart border modernization, community safety plus accountability).
Coalition strategy: Anchor the base with Sunrise, Working Families Party, Justice Democrats, MoveOn, and aligned labor locals; broaden with building trades via strong project labor agreements, apprenticeships, and Buy Clean rules; court suburban moderates by leading with cost-of-living savings (energy efficiency rebates, Rx caps) and anti-corruption; expand rural appeal through climate-resilience jobs, transmission buildout, and broadband. Recommendation: package policies as a jobs-and-savings agenda, pair rights-expanding planks with order/competence guarantees, and showcase legislative wins and pilots (e.g., public-housing decarbonization) to demonstrate deliverability.
- Message hierarchy: cost-of-living first, jobs second, values third.
- Labor guardrails: prevailing wages, local hire, and apprenticeships.
- Healthcare frame: choice of doctors, no networks or surprise bills, phased transition.
- Immigration pairing: legalization plus modernized ports, asylum capacity, and employer sanctions for exploitation.
- Foreign policy: humanitarian law compliance, end-use monitoring, and War Powers enforcement.
Campaign organization, team structure, and fundraising landscape
Operational blueprint for an Alexandria Ocasio-Cortez presidential campaign covering campaign organization, team structure, and the fundraising landscape with benchmarks, KPIs, and automation levers.
Headquarters and field: Base HQ in Queens, NY to leverage existing infrastructure and brand, with a Washington, DC policy/compliance satellite. Stand up regional hubs in Great Lakes (Chicago), Sun Belt (Atlanta or Phoenix), and West (Los Angeles) with state directors in ballot-access and delegate-rich states. Initial staffing 140–180 FTE in Q1, scaling to 350+ by Super Tuesday and 550+ by convention; staff-to-volunteer ratio benchmark 1 organizer per 70–90 active volunteers using a distributed captain model. Core leadership: campaign manager, deputy/COO, finance, communications, digital, organizing, analytics/CTO, legal/compliance, operations, scheduling/advance, and surrogate/coalitions. Vendor stack: NGP VAN/ActionKit CRM, P2P texting, predictive dialer, DSP for programmatic/CTV, creative studio, polling/analytics, ballot access counsel, cybersecurity, and rapid merch fulfillment.
Fundraising landscape and targets: AOC’s FEC history shows small-dollar strength: ~$2.1M (2018), ~$18.6M (2020, ~80% sub-$200), and >$22M estimated in 2024 with continued grassroots dominance and recurring programs. Set a presidential launch goal of $35–45M in first 90 days with 80–85% small-dollar share, average gift $21–28, 25–30% recurring; launch-day spike target $1–2M. Retention: monthly recurring 80–85%; reactivation 8–12% of lapsed file per quarter. Digital costs: social CPM $5–18; programmatic video $15–35 CPM; CTV $25–65 CPM; search CPC $2–8; lead-gen CPA $3–7; SMS $0.01–0.03 per message; P2P $0.05–0.10 per conversation; voter file/match $0.01–0.04 per record-month. Sparkco automation: donor LTV scoring and churn prediction, creative rotation and bid pacing, auto-deduping and card updater, dynamic call-time scheduling, and geo-targeted volunteer routing can cut overhead 15–25%, raise donor retention 5–8 points, and lift voter contact rates 10–20%. This campaign strategy emphasizes rapid digital response, disciplined field scaling, and measurable ROI across the campaign organization.
- Organization milestones (days 0–30): hire campaign manager, directors (finance, comms, digital, organizing, analytics, compliance), 120 FTE onboarded; stand up NYC HQ and DC satellite.
- Days 31–60: open 3 regional hubs; deploy 10 state directors; 1,200 volunteer captains; 80,000 volunteers registered.
- Days 61–90: 350+ FTE; 150 organizers (1:80 ratio) active in priority states; national surrogate program live.
- Fundraising KPIs (90 days): $35–45M raised; 1.4–2.0M donations; average gift $21–28; 25–30% recurring; refund rate under 1.2%; donor acquisition CPA under $6.50.
- Digital KPIs (90 days): 1.5–2.0B impressions; blended CPM under $16; email RPE $0.06–0.10; SMS opt-in growth 600k+; video VTR 25–35%; search ROAS >2.0.
- Volunteer KPIs (90 days): 100k active volunteers; 12M phone/SMS attempts; 2.5M doors or digital conversations; event attendance 300k+.
- Sparkco automation goals: +6 pp recurring retention; -18% donation failure rate; -20% staff time on reporting/scheduling; +15% contact rate via smart routing; -12% paid media CPA through automated testing.
Presidential campaign org chart and automation integration
| Role | Initial FTE | Key responsibilities | Benchmarks/ratios | Sparkco automation lever |
|---|---|---|---|---|
| Campaign Manager | 1 | Strategy, budget, hiring, cross-team execution | Weekly war-room cadence; 1 COO per 150–200 FTE | Unified dashboards; alerting on KPI deltas |
| Finance Director | 1 + 12–20 | Small- and large-dollar programs, compliance, call time | 25–30% recurring; refund <1.2% | Donor LTV, churn prediction, card updater |
| Digital Director | 1 + 25–40 | Email/SMS, social/content, paid media, web | Blended CPM 2.0 | Creative rotation, bid pacing, channel mix |
| Communications Director | 1 + 12–18 | Press, surrogates, rapid response, narrative | Sub-60 min response to major news | Signal detection, press list scoring |
| Organizing Director | 1 + 60–120 | Field plan, captains, events, training | 1 organizer:70–90 volunteers | Geo-routing, shift-matching, no-show prediction |
| Analytics/CTO | 1 + 10–15 | Data infra, polling analytics, modeling, privacy | Daily KPI QA; model refresh weekly | Attribution, MMM, experiment engine |
| Compliance/Legal | 1 + 6–10 | FEC, state filings, vendor contracts, ballot access | 100% on-time filings | Automated reconciliations, e-filing prep |
FEC history indicates durable small-dollar momentum for Alexandria Ocasio-Cortez; automation-driven retention and smart media mix are the highest-ROI levers for scaling.
Vendor benchmarks and needs
- Media buying: social/programmatic/CTV partners with political brand safety and real-time lift studies.
- Field tech: NGP VAN/ActionKit, P2P texting, predictive dialer, canvassing apps with offline sync.
- Data: national voter file, consumer append ($0.05–0.25/record), identity graph, clean rooms.
- Security: device hardening, phishing training, incident response retainer.
- Creative: rapid video/edit pods, multilingual capabilities, accessibility compliance.
Electoral viability: primary dynamics and general election prospects
Analytical, assumption-bound assessment of Alexandria Ocasio-Cortez’s 2028 electoral viability spanning primary pathway, delegate math, swing-state risks, and KPI-based scenarios with data citations.
Bottom line: AOC begins the 2028 cycle with single-digit national primary support, concentrated youth appeal, and structural hurdles under Democratic proportional rules. Early indicators suggest a narrow primary pathway and elevated general-election risk relative to establishment rivals, with significant uncertainty due to large undecided shares and name-ID dynamics. Assumptions below reflect Nov 2025 aggregates and may shift.
- Scenario High viability (low probability): KPIs by Super Tuesday — national primary average ≥22%, at/above 15% in ≥80% of congressional districts, small-donor haul ≥$60M in Q4 2027–Q1 2028, endorsements from ≥2 major national unions; general-election head-to-head within ±2 in MI/PA/WI. Miss on any two KPIs lowers odds sharply.
- Scenario Medium viability: National average 14–18%, 15% threshold reached in 55–70% of districts, $35–50M small-donor haul, fragmented moderate lane (Harris/Newsom/Buttigieg ≤20% each), Black voter share for AOC in South ≥15%; general-election deficit ≤5 in GA/AZ/PA.
- Scenario Low viability (baseline): National average ≤10%, sub-15% in majority of Southern and mega-state districts, 6 in median tipping-point states. In this case, path relies on convention deadlock (superdelegates limited on first ballot).
Primary dynamics and general election prospects
| Metric | AOC (Nov 2025) | Rival benchmark | Source/notes |
|---|---|---|---|
| National Dem primary average | 6–8% | Newsom 22–25%, Harris 20–22% | projects.fivethirtyeight.com/polls; realclearpolitics.com |
| Under-30 Democratic support | 15% | Harris 44% | Poll crosstabs; aggregator summaries |
| Black Democrats support | 6–8% | Harris ~54% | Crosstabs; early-state/southern samples |
| Polymarket nomination odds | ~14% | Newsom ~39% | polymarket.com |
| 15% threshold CDs on Super Tuesday (modeled) | 30–40% | Top rivals 60–75% | Assumes current geography; DNC 15% rule |
| Modeled head-to-head vs GOP in WI | -4 pp | Newsom -1 pp | Early averages; high MoE |
| Delegates if 18% ST vote share | ~18% of pledged | Leader 30%+ | Proportional allocation; DNC rules |
Assumptions reflect Nov 2025 polling; typical MoE 3–5 points and large undecided shares. Early head-to-heads are weak general-election predictors.
Primary pathway
AOC’s current 6–8% national standing trails Newsom and Harris (low-20s). Under Democratic rules, delegates are allocated proportionally with a 15% threshold statewide and by congressional district. That makes breadth more important than intensity: falling short of 15% in Southern and mega-state districts (CA, TX, NY) strands votes and depresses delegate yield. Early crosstabs show relative strength with voters under 30 (15%) but underperformance with Black Democrats and in the South, where Harris leads. Likely rivals’ comparative strengths: Harris—Southern/Black electorate and establishment ties; Newsom—name ID, fundraising, coastal strongholds; Buttigieg—upper Midwest/college-educated metros.
Path to viability requires: consistent 15%+ in district-level tallies across delegate-rich states, consolidation of progressive voters without alienating suburban moderates, and a finance/endorsement surge that signals durability. Superdelegates vote only after a first-ballot failure, limiting any convention backstop. Data: projects.fivethirtyeight.com/polls, realclearpolitics.com, democrats.org for allocation rules.
General election risks
Swing-state electorates (PA, MI, WI, AZ, GA) tend to be sensitive to perceptions of ideological extremity and economic stewardship, with decisive margins among independents and non-college voters. Early modeled head-to-heads place AOC behind a generic GOP by low-to-mid single digits in several tipping-point states, while youth enthusiasm offers upside but is turnout-volatile. Net favorability is a key vulnerability compared with establishment Democrats. Registration baselines: see dos.pa.gov, michigan.gov/sos, azsos.gov, and sos.ga.gov for state-level files.
Tactical focus areas to expand the electorate (content-neutral): improve national ballot-access compliance timelines; build field capacity in early states and Super Tuesday metros to raise district-level 15% attainment; stress broadly popular cost-of-living planks to reduce cross-pressures among independents; maintain transparent polling/KPI tracking to avoid overreliance on name recognition. Links: polymarket.com for market priors; projects.economist.com/polls and projects.fivethirtyeight.com/polls for aggregates.
Campaign strategy, messaging analysis, and media plan
Authoritative playbook grounded in messaging analysis alexandria ocasio-cortez, combining campaign strategy, political platform clarity, and a 12‑month media budget and testing calendar to operationalize persuasion, mobilization, and rapid response.
This playbook applies AOC’s 2018–2024 learnings to a 2025-ready plan across message pillars, narrative counters, paid/earned media, social, and crisis response.
KPIs anchor execution: RPV (rate per voter contact), social conversion, earned reach, and lift from message testing. Optimize weekly; lock winning frames by major filing deadlines and ballot milestones.
- Three core message pillars: 1) Economic dignity now: wages up, costs down (health care, housing, debt). 2) Climate jobs and local prosperity: Green New Deal as paychecks, not promises. 3) Equity and accountability: protect rights, fight corruption, deliver constituent services fast.
- 12‑month paid media mix (share of budget): 35% CTV/OTT (persuasion + GOTV), 25% programmatic video/display, 15% paid social (Meta, YouTube; TikTok where compliant), 10% search, 10% SMS/P2P + MMS, 5% audio/radio + print. Benchmarks: maintain digital RPV under $0.80; reallocate 5–10% monthly toward top‑quartile creatives.
- Testing calendar: Q1 build baselines (issue frames, donor asks); Q2 scale best videos and list growth; Q3 persuasion and ballot‑chase variants; Q4 GOTV creative rotation (0:06, 0:15, 0:30). A/B themes: economic security vs corruption cleanup; positive bio vs contrast; tax savings frame vs jobs frame.
- Rapid response template: 1) Activate war room (communications, legal, digital) within 30 minutes. 2) Fact sheet + receipts thread. 3) 150‑word holding statement, then 3‑point explainer video within 6 hours. 4) Surrogate deployment grid (local validators first). 5) Paid reinforcement: 24–48h geotargeted pre‑roll. 6) Post‑mortem and tag learnings.
- Sample ad scripts: a) Working‑class voter (15s): “Prices up, paychecks flat. Our plan caps insulin, cracks down on price gouging, and creates union clean‑energy jobs here. Join us—let’s lower costs now.” b) Climate/jobs persuadable (15s): “The Green New Deal means paychecks—rooftop solar, transit upgrades, apprenticeships. Cleaner air, better jobs, same neighborhood.”
Primary vs General Audience Frames
| Audience | Core frame | Policy emphasis | Tone/style | Proof points | Sample CTA |
|---|---|---|---|---|---|
| Primary | People-powered change vs entrenched interests | Medicare for All, Green New Deal, worker rights | Urgent, movement-first, values-forward | Small-dollar growth, volunteer surge, office deliverables | Chip in $5 to power organizers |
| Primary | Accountability and integrity | Ban corporate PAC $, anti-corruption | Contrast, receipts, clear villain | No corporate PACs; constituent casework stats | Volunteer this weekend |
| Primary | Community care and inclusion | Repro rights, immigrant justice, LGBTQ+ protections | Welcoming, coalition-building | Local endorsements, clinic access wins | Add your name for clinic defense |
| General | Economic security first | Lower costs: Rx, housing, childcare | Pragmatic, solutions-focused | Price-gouging enforcement, rent relief wins | See our plan to cut monthly bills |
| General | Jobs from clean energy | Local projects and apprenticeships | Optimistic, future-oriented | Project maps, wage data | Find clean‑energy jobs near you |
| General | Safety and stability | Gun safety, community violence intervention | Reassuring, data-led | Funding secured for CVI and safe streets | Pledge to vote for safer neighborhoods |
Benchmarks: earned media reach 8–12M monthly impressions with 2–4 top-tier hits; social donation CVR 1.5–2.5%, volunteer sign-up 3–5%; digital RPV $0.40–$1.10, SMS $0.20–$0.60, phone bank $3–$5, doors $7–$12. Use uplift vs control for go/no-go on scaling.
Primary messaging
Lead with economic dignity, movement credibility, and anti-corruption receipts. Counter “too radical” by tying bold goals to local wins and constituent services delivered.
- Top lines: lower costs now; jobs with benefits; protect rights.
- Opposition counters: Bold equals practical—cite projects funded and casework solved.
- A/B subject lines (email/SMS): A) “Lower your monthly bills—here’s how” vs B) “We beat price gouging—next step”; hypothesis: cost framing lifts donate and read by 8–12%.
General election messaging
Broaden to common-good outcomes: affordability, safe streets, clean-energy jobs. Keep contrasts values-based and future-oriented; avoid overreliance on viral moments—sustain with frequency and local validators.
- Counters to attacks: “Tax hike” → middle‑class savings and pay‑fors; “Soft on crime” → data-backed safety funding; “Anti-business” → small‑biz grants and hiring credits.
- A/B social copy: Value-forward (“Cut bills, raise wages”) vs Jobs-first (“Local clean‑energy paychecks”); hypothesis: value-forward wins older swing voters, jobs-first wins under‑40 persuadables.
Data-driven campaigning, Sparkco integration, and optimization recommendations
Sparkco accelerates campaign automation by unifying voter files, donation CRM, and outreach data to improve donor retention and voter outreach optimization while safeguarding compliance. The plan below outlines use cases, a 90-day pilot, and measurable KPIs.
Modern campaigns win on speed, precision, and compliance. Sparkco connects voter files (e.g., state files, VAN/Catalist exports), donation CRM, SMS/phone/email platforms, and canvassing apps into a single analytics layer, then automates the next best action. Assumptions for the benchmarks below: mid-cycle House race, 200k+ voter file, 30k donors, 150k opt-in emails/SMS. Performance varies by list quality, consent levels, and cycle timing.
Benchmarks from comparable 2022–2024 cycles indicate donor retention improvements of 9–14% after automated nurture, SMS voter contact conversions of 6–11%, phone 8–14%, and door-knocking 18–27%. Automation typically saves 30–50% of manual coordination time across digital and field. We intentionally frame ranges and targets rather than guarantees to reflect list mix and program maturity.
Implementation KPIs and ROI estimates (baseline vs pilot)
| Metric | Baseline | 90-day target | 6-month expected | Assumptions/Notes | Estimated ROI impact |
|---|---|---|---|---|---|
| Donor retention rate | 52% | 58% | 60–66% | Automated donor nurture using RFM-triggered journeys | +8–12% net donations |
| SMS voter contact conversion | 8% | 9–10% | 10–12% | A2P-compliant SMS with microtargeted segments | +15–25% more committed contacts per $1k |
| Volunteer activation cost | $22 | $16–18 | $12–15 | Automated signup, shift reminders, and routing | -30–45% cost per activation |
| Staff hours saved per week | 0 | 12–18 | 20–30 | Automated data syncs and reporting | Capacity redeployed to field/digital |
| Cost per dollar raised (CPDR) | $0.28 | $0.22 | $0.18–0.20 | Channel mix optimization + recurring upsells | +20–35% net revenue efficiency |
| Email open rate | 24% | 28–32% | 32–36% | RFM segmentation and send-time optimization | +10–18% email-driven donations |
Compliance first: maintain explicit consent for SMS/robocalls (TCPA), 10DLC registration, CAN-SPAM for email, state voter file usage rules, and role-based access with audit logs. Consider SOC 2–aligned controls, encryption at rest/in transit, and DPAs with vendors.
Sparkco use cases
- Automated donor nurture: RFM-driven journeys, recurring donation upsells, lapsed reactivation.
- Microtargeted turnout outreach: dynamic SMS/email audiences based on recency and persuasion scores.
- Volunteer scheduling: self-serve signups, shift confirmations, no-show re-engagement.
- Analytics dashboards: real-time KPIs by channel, precinct, and organizer; cohort retention and CPDR.
90-day pilot roadmap and KPIs
- Weeks 1–2: Data migration from voter file, donation CRM, SMS/phone logs; identity resolution and consent tagging.
- Weeks 3–4: Stand up dashboards and baseline KPIs (retention, CPDR, conversion by channel, volunteer activation cost).
- Weeks 5–8: Launch automated donor nurture and SMS microsegments; deploy volunteer scheduling automations.
- Weeks 9–12: A/B optimize creative, pacing, and send-time; weekly QA and compliance audits.
- Resources: 1 data lead (0.5 FTE), 1 digital organizer (0.5 FTE), 1 field ops (0.25 FTE), Sparkco CSM.
- Success gates: hit 3+ KPI targets in the table and document 12–18 staff hours saved per week.
Next steps
Request a Sparkco demo or technical whitepaper to review data schemas, API mappings, and playbooks for campaign automation and voter outreach optimization. We will validate assumptions, confirm consent posture, and finalize KPI targets before launch.
