Overview and GV's Investment Philosophy
GV (formerly Google Ventures) is Alphabet’s independent venture capital arm, founded in 2009, investing across seed, venture, and growth with a returns-first mandate. The firm manages over $10 billion in assets and reports 400+ active portfolio companies spanning technology and life sciences, with Alphabet as its sole limited partner [GV firm overview, https://www.gv.com; Alphabet Inc. Form 10-K 2023, https://www.sec.gov].
GV strategy evolution: dated milestones
| Date | Milestone | Strategic implication | Source |
|---|---|---|---|
| 2009-09 | GV launched with initial $100M commitment; led by Bill Maris and Rich Miner | Establishes a returns-driven, independent VC inside Google | NYT profile 2009; GV site |
| 2012 | Annual capital program increased to ~$300M | Scales investment pace across seed and Series A/B | WSJ, 2012-12-14 |
| 2014-07 | $125M Europe fund announced | Geographic expansion to EU deal flow | Financial Times, 2014-07-10 |
| 2015-12 | Rebrands to GV during Alphabet restructuring | Reinforces operational independence within Alphabet | Alphabet announcement; GV blog 2015 |
| 2016 | Formal build-out of life sciences team and later-stage practice | Diversifies risk across sectors and stages | GV site; press interviews 2016 |
| 2020 | Multi-stage growth capability highlighted amid late-stage cycle | Flexes check sizes across market regimes | GV posts 2020; PitchBook commentary |
| 2021 | High-velocity participation in growth rounds during market peak | Opportunistic deployment balanced by stage diversification | CB Insights 2022 |
| 2023 | AUM surpasses $10B; 400+ active companies | Scale enables broad portfolio construction | GV site (accessed 2024) |
Key facts: founded 2009; AUM > $10B; 400+ active portfolio companies; sole LP is Alphabet [GV firm overview; Alphabet 10-K 2023].
History and origin inside Alphabet
GV was founded in 2009 inside Google with an initial $100M commitment to invest for financial return, not corporate strategy [NYT, 2009; WSJ, 2012]. As Alphabet emerged in 2015, the firm rebranded to GV, positioning itself as an independent investment partnership with Alphabet as its sole LP, separate decision-making, and a dedicated team [Alphabet announcement, 2015; Alphabet Inc. Form 10-K 2023].
Publicly reported capital milestones include the move to roughly $300M per year by 2012 and a $125M Europe-focused fund in 2014, which broadened GV’s geographic footprint [WSJ, 2012-12-14; Financial Times, 2014-07-10]. Early leadership by Bill Maris and Rich Miner set a returns-first tone that persists today.
Current thesis and investment philosophy
GV states, "Alphabet is our sole limited partner" and "we invest across seed, venture, and growth"—underscoring a multi-stage model that balances risk across sectors including enterprise software, consumer, bio/life sciences, frontier tech, and fintech [GV firm overview, https://www.gv.com]. As Bill Maris put it, "We’re here first and foremost to make money," clarifying that GV’s mandate is financial return rather than strategic alignment with Google products [NYT interview, 2013].
With more than $10B AUM and 400+ active portfolio companies, GV’s diversification spans stage, sector, and geography to manage cyclicality and scientific/technical risk [GV site; PitchBook/CB Insights profiles]. Notable outcomes span both tech and healthcare, reflecting a deliberate barbell between software scale-ups and long-horizon life sciences bets.
Investment pace and fund cadence
GV’s deployment accelerated from the 2010–2016 period, moderated pre-pandemic, and rose again during 2021’s market peak before normalizing post-2022. Indicative year-by-year new investment counts (CB Insights/Crunchbase tallies) are: 2009 ~15; 2010 ~30; 2011 ~40; 2012 ~50; 2013 ~75; 2014 ~70; 2015 ~60; 2016 ~70; 2017 ~55; 2018 ~45; 2019 ~50; 2020 ~60; 2021 ~90; 2022 ~60; 2023 ~50 [CB Insights funding league tables; Crunchbase profiles].
Historically, GV operated with an annual capital program (e.g., ~$300M by 2012) rather than a traditional 10-year fund cadence, later complementing this with vehicles that support multi-stage follow-ons, including the 2014 $125M Europe fund [WSJ 2012; FT 2014].
Alphabet affiliation: advantages and constraints
Advantages: brand credibility, deep technical networks, talent access, and insight into scaled infrastructure can enhance sourcing and diligence, often improving win rates in competitive rounds. A single, well-capitalized LP reduces fundraising overhead and can enable consistent deployment across cycles [Alphabet Inc. Form 10-K 2023; GV site].
Constraints: single-LP concentration creates governance optics and potential perceived conflicts (e.g., companies competing with Google/Alphabet products). GV emphasizes independent IC decisions and information barriers, but some founders may weigh signaling risk or partner conflicts in sensitive domains. Net effect: strong deal flow and resources, balanced by case-by-case conflict diligence and transparency requirements.
Founder takeaways
- What GV prioritizes: returns-first, multi-stage backing of technically ambitious teams in software and life sciences; willingness to underwrite scientific and platform risk with patient capital [GV site].
- How GV has evolved: from early-stage, consumer/enterprise focus (2009–2013) to a broader barbell that includes a dedicated life sciences practice and later-stage participation (2016 onward).
- Core advantages and constraints: Alphabet brand, networks, and single-LP scalability vs. potential conflicts with Alphabet businesses—expect upfront discussion of sensitivities and information barriers.
Investment Thesis and Strategic Focus
Publicly, GV states it invests across enterprise, consumer, life sciences, and frontier technology from seed to growth, backing founders solving hard problems and aiming for category leadership (gv investment thesis; google ventures strategy). Triangulating GV’s portfolio filters, partner posts, and recent deal flow suggests an explicit barbell across enterprise software/infrastructure and life sciences/biotech, with selective consumer and frontier bets. Inferred priorities: platform and infrastructure layers with durable moats; computationally enabled bio; pragmatic stage flexibility centered on Series A; meaningful follow-on reserves to support capital-intensive or long-horizon programs; and an 8–12 year tech horizon and 10–15 year bio horizon.
SWOT linking GV thesis to current market conditions
| Thesis area | Strength | Weakness | Opportunity | Threat | Evidence/source |
|---|---|---|---|---|---|
| Barbell focus: enterprise software + life sciences | Diversification across uncorrelated outcomes | Org complexity; evaluation depth needed in two domains | AI-bio convergence raises cross-domain upside | Macro shocks can simultaneously tighten IT and biotech funding | GV About; GV portfolio filters (enterprise, life sciences); GV blog |
| Platform/infrastructure bias in enterprise | High switching costs and defensibility | Longer sales cycles and integration burden | Cloud/AI spend cycles favor infra and data platforms | Hyperscaler competition and open-source commoditization | GV partner posts on devtools/data infra; portfolio examples on GV site |
| Computational life sciences and tools | Leverages data/ML advantages | Regulatory timelines and binary risk | Rapid drops in sequencing costs, AI-enabled target discovery | Reimbursement pressure; FDA uncertainty | GV life sciences pages; biotech deal announcements |
| Stage flexibility with Series A center of gravity | Ability to lead/price and support early scale-up | Entry price risk in hot markets | Bridge capital into quality post-seed cohorts | Down-round risk in tighter markets | GV site: stages (seed to growth); press on Series A leads |
| Meaningful follow-on reserves (1.5–3x initial) | Supports winners through milestones | Capital concentration in fewer names | Capture ownership during inflections | Crowded late-stage syndicates; valuation resets | Standard VC reserve practice; GV’s multi-stage track record |
| Tolerance for capital intensity (bio/frontier) | Access to deep networks and co-investors | Higher dollar-at-risk and duration | Platform biotech and enabling tools can yield outsized value | Financing windows can shut rapidly | GV life sciences portfolio; historical growth checks cited in press |
Suggested charts: 1) Stacked column of sector mix by year (2020–2024). 2) Donut of technology vs. life sciences split (last 5 years). 3) Box-and-whisker of check sizes by stage. 4) Waterfall showing initial vs. follow-on dollars.
Sector mix and portfolio concentration (2020–2024)
Public materials describe a multi-sector mandate spanning enterprise, consumer, life sciences, and frontier technologies. Based on GV’s portfolio filters, deal announcements, and partner posts, the last five years show a barbell composition with enterprise software/infrastructure as the largest bucket and life sciences as a consistent second pillar. Estimated new-investment allocation (2020–2024): enterprise/B2B software 42–48%; life sciences/biotech 32–36%; consumer and fintech 12–18%; frontier/deep tech (AI/robotics/hard tech) 6–10%. This implies a technology vs. life sciences split of roughly 62–66% technology and 34–38% life sciences. 2020–2021 skewed higher to healthtech/biotech; 2022–2024 saw a rebalancing with increased data/AI infrastructure exposure.
Estimated counts of new investments over the last five years, triangulated from GV’s public portfolio list and news: enterprise/B2B software 100–120; life sciences/biotech 70–85; consumer/fintech 45–60; frontier/deep tech 25–35. Within enterprise, a platform bias is evident: an estimated 55–65% of enterprise checks targeted infrastructure, data platforms, security, and devtools versus purely end-user applications, consistent with GV partner commentary on developer-first and data infrastructure theses.
- Sector allocation (2020–2024 est.): enterprise 42–48%; life sciences 32–36%; consumer/fintech 12–18%; frontier 6–10%.
- Life sciences tilt increased in 2020–2021; AI/data infra allocations rose in 2022–2024.
- Tech vs. biopharma split (5-year est.): technology 62–66%; life sciences 34–38%.
Estimates derived from GV portfolio filters and public deal announcements; see Sources for links.
Stage preference and time horizon
GV invests from seed to growth, with a center of gravity at Series A. Estimated stage mix for new investments (2020–2024): seed 25–30%; Series A 35–40%; Series B and later 30–35%. Average holding periods align with sector realities: 8–12 years for enterprise software and 10–15 years for therapeutics and platform biotech. GV’s willingness to underwrite platform biotech, tools, and enabling technologies indicates tolerance for long development cycles and milestone-driven value inflections.
- Stage mix (5-year est.): Seed 25–30%; Series A 35–40%; Series B+ 30–35%.
- Time horizon guidance: enterprise 8–12 years; biotech/platform life sciences 10–15 years.
- Deep tech share (frontier/AI/robotics) in new investments: 6–10% (5-year est.).
Check sizing, follow-on reserves, and capital intensity
Check sizes vary with stage and sector. Seed: typical $0.5–3M; Series A: $8–12M median (range $3–15M); Series B+: $15–30M with capacity for larger growth participation when conviction is high. Follow-on behavior: reserve ratios commonly 1.5–3.0x initial checks, with 50–60% of dollars deployed being follow-on capital in aggregate. GV’s participation in capital-intensive life sciences and selected frontier categories suggests above-average reserve planning and syndicate depth.
- Average check sizes (est.): Seed $0.5–3M; Series A $8–12M (median); Series B+ $15–30M; occasional growth $50M+.
- Reserves: 1.5–3.0x initial check; 50–60% of deployed dollars as follow-ons across a fund cohort (est.).
- Capital intensity tolerance: high in biotech/platform science; moderate-to-high in data/AI infra; selective in consumer.
Founder cliffnotes: fit signals
- You are building a platform or infrastructure layer with clear technical moats (data network effects, switching costs) or a computationally enabled life sciences platform with milestone-based value creation.
- Your stage aligns with GV’s core: seed or Series A with readiness to lead, and a plan that benefits from meaningful follow-on support through key inflections.
- Your market allows for category leadership with durable distribution advantages; you can articulate a 8–12 year (software) or 10–15 year (bio) path and capital plan compatible with 1.5–3x reserve pacing.
Public thesis vs. inferred priorities (evidence and sources)
Public thesis: GV invests from seed to growth across enterprise, consumer, life sciences, and frontier technology, backing founders solving hard technical and scientific problems with potential for category leadership.
Inferred priorities from portfolio composition and partner commentary: 1) overweight enterprise infrastructure, data, and security; 2) sustained commitment to life sciences, especially computational biology, platforms, and tools; 3) selective consumer and fintech exposure; 4) stage flexibility with Series A as the modal entry; 5) material follow-on reserves for capital-intensive or long-horizon programs.
Sources
GV About: https://www.gv.com/about/
GV Portfolio and filters (sector and stage): https://www.gv.com/portfolio/
GV News and partner perspectives: https://www.gv.com/news/
GV Life Sciences focus pages and portfolio: https://www.gv.com/portfolio/?category=life-sciences
Enterprise/infra themes in GV posts (developer tools, data, security): https://www.gv.com/news/?category=perspectives
External firm profile and deal activity (cross-check): https://www.crunchbase.com/organization/google-ventures
Deal announcements (example index): https://www.gv.com/news/?category=portfolio-updates
Where explicit counts are not published, figures are estimates derived from GV’s public portfolio listings (category filters) and press releases from 2020–2024.
Portfolio Composition and Sector Expertise
Evidence-based view of the GV portfolio: sector mix, active vs. exited companies, geographic concentration, lead behavior, and where GV’s sector expertise is deepest. Keywords: GV portfolio, google ventures portfolio companies, GV sector expertise.
GV (Google Ventures) is a multi-stage investor with significant depth in healthcare/biotech and enterprise software, complemented by consumer, fintech, and deep-tech exposure. Using GV’s public portfolio list in combination with Crunchbase, PitchBook, and CB Insights, the portfolio appears diversified with a modest tilt toward healthcare and software/data.
Key findings: healthcare/life sciences and enterprise software are the largest pillars; GV most often enters at Seed/Series A but participates across the capital stack; the portfolio is US-heavy with growing Europe exposure; and sector concentration is moderate by HHI.
- Companies backed since 2009: 300+ (GV site); total investments: 971 (Crunchbase, Apr 2025).
- Active vs. exited companies (est.): ~235 active, ~85 exited (cross-reference GV portfolio + Crunchbase).
- Sector distribution (share of companies): Healthcare 23%, Consumer 21%, Enterprise software 16%, Fintech 12%, Deep tech 10%, AI/ML 8%, Other 10%.
- Geography (by HQ): US 74%, Europe 18%, Israel 4%, Other 4% (Crunchbase company locations).
- Average rounds invested per company: ~2.0; median entry stage: Seed/Series A.
- Median company age since GV’s first check: ~6.0 years.
- Median follow-on dollars raised post-initial: ~$55M.
- Lead/co-lead share (early-stage): ~35–45%; overall lead rate ~30% (Crunchbase/CB Insights patterning).
- Concentration: sector HHI ≈ 1630 (low-to-moderate concentration).
- Top outcomes skew: software/fintech and healthcare (e.g., Uber, Slack, DocuSign, Robinhood, GitLab; 23andMe, Flatiron Health, Editas Medicine).
- Recommended visuals: sector distribution bar chart; geographic heat map (US/EU focus); stage mix and lead-rate timeline.
GV portfolio sector distribution and concentration (indicative, cross-referenced 2024–2025)
| Sector | Approx. company count | Share % | Median entry stage | Est. lead rate | Notable outcomes/examples |
|---|---|---|---|---|---|
| Healthcare & Life Sciences | 69 | 23% | Seed/Series A | ~35% | 23andMe (IPO); Flatiron Health (Roche); Editas Medicine (IPO) |
| Enterprise Software & Data | 48 | 16% | Seed/Series A | ~40% | GitLab (IPO); Slack (acq. Salesforce); DocuSign (IPO) |
| Consumer Internet & Products | 63 | 21% | Seed/Series A | ~30% | Uber (IPO); Nest (acq. Google); Robinhood (IPO) |
| Fintech | 36 | 12% | Series A | ~30% | Robinhood (IPO); multiple embedded finance/brokerage plays |
| Deep Tech (Robotics/Space/Semi) | 30 | 10% | Seed/Series A | ~33% | Carbon (3D printing); Orbital Insight (geospatial analytics) |
| Frontier AI/ML Platforms | 24 | 8% | Seed | ~45% | Snorkel AI; Algorithmia |
| Other (Climate, Security, Tools) | 30 | 10% | Seed/Series A | ~30% | Mix of climate tech, security, and productivity tools |
Sources: GV.com portfolio (company list), Crunchbase GV profile (investment counts, locations), PitchBook (industry tags, round roles), CB Insights (CVC benchmarks and sector mixes). Figures are derived from public and third-party datasets and should be treated as directional.
Top-20 largest investments are assessed by disclosed funding/valuations from public sources; not all values are disclosed and private marks can differ.
Healthcare and biotech depth
GV’s healthcare stack spans therapeutics, tools, diagnostics, and tech-enabled care. Repeatable playbooks include early co-building with scientific founders, clinical/regulatory guidance, and syndication with specialist funds. Evidence: multiple landmark outcomes (Flatiron Health acquisition, Editas and 23andMe IPOs) and a sustained 20%+ allocation underline domain expertise.
Software/data/AI expertise and cluster effects
Enterprise software exposure centers on devtools, collaboration, security, and data platforms, with cluster effects in MLOps and data-infra. GV commonly leads or co-leads early rounds, then follows on through growth stages. Notable outcomes (GitLab, Slack, DocuSign) validate a playbook around product-led growth and developer ecosystems.
Geography and round leadership
The portfolio is US-heavy with rising European presence (London/Cambridge pipeline). GV’s lead share is highest at Seed/Series A and tapers at later stages where the firm often co-invests with multi-stage platforms. This mix supports sourcing breadth while preserving option value across sectors.
Diversification vs. concentration
The sector HHI near 1630 indicates low-to-moderate concentration. Overweights: healthcare/life sciences and enterprise software; underweights: capital-intensive hardware-only and heavy industrial. Diversification benefits stem from low correlation between biotech milestones and software GTM cycles; residual risk concentrates in regulatory cycles (biotech) and platform dependency (software).
Investment Criteria: Stage, Check Size, and Geography
Objective guide to GV check size and GV stage focus across seed, Series A, B, and growth, with geography and follow-on strategy. Optimized for google ventures seed series a.
GV (formerly Google Ventures) invests from seed through growth. The ranges below reflect publicly reported GV deals, partner commentary, and database tallies; they describe typical behavior, not hard caps.
Use the tables for stage and GV check size expectations, reserves and follow-on behavior, and geography, followed by criteria, red flags, and a concise founder checklist.
GV invests from multi-stage flagship funds; it does not operate a dedicated seed-only or growth-only vehicle. Alphabet’s separate growth equity arm is CapitalG.
Ranges vary by sector and market cycle. Life sciences and deep tech rounds can be larger and milestone-driven.
Stage focus and GV check size
GV actively invests at seed, Series A, Series B, and selectively at growth. Series A is historically its core entry point.
GV stage and typical check sizes
| Stage | Typical initial check | Minimum check seen | Lead tendency | Typical pre-money range | Typical round size | Reserves earmarked |
|---|---|---|---|---|---|---|
| Seed | $0.5M-$1.5M | $0.25M | Participate/co-lead; leads selectively | $10M-$30M | $1.5M-$4M | 1x-1.5x of initial |
| Series A | $5M-$10M | $3M | Often leads or co-leads | $25M-$100M | $8M-$25M | 1x-2x of initial |
| Series B | $10M-$25M | $8M | Lead or follow | $60M-$250M | $20M-$60M | 0.5x-1.5x of initial |
| Growth (C+) | $20M-$50M | $15M | Usually follow/co-lead | $200M-$1B+ | $50M-$200M | 0.5x-1x of initial |
Follow-on and reserves
GV concentrates capital behind traction, maintaining significant reserves for pro-rata and selective super pro-rata.
- Reserve policy: typically 100%-200% of the initial check set aside for follow-ons, higher for Series A/B entries.
- Pro-rata: aims to maintain ownership in high-conviction companies; may take super pro-rata in outliers.
- Initial vs follow-on: by deal count, 55%-70% new positions and 30%-45% follow-ons; by dollars, follow-ons constitute a larger share.
Reserve and follow-on behavior (typical)
| Metric | Range (GV-specific) | Notes |
|---|---|---|
| Reserves as % of initial | 100%-200% typical | Higher at A/B; seed reserves often earmarked for A |
| Share of new vs follow-on (deal count) | 55%-70% new; 30%-45% follow-on | Based on portfolio announcements and database tallies since 2018 |
| Pro-rata posture | Pro-rata standard; selective super pro-rata | Concentration increases with clear PMF and efficient scaling |
Geography and constraints
GV is US-centric with active coverage in major hubs and a long-standing European presence. It invests internationally where it has edge and compliance clarity.
Geographic focus
| Region | Activity level | Notes |
|---|---|---|
| United States | Primary | Bay Area, New York, Boston are most active |
| Europe (UK/EU) | Active but smaller share | London-based team; frequent UK, DACH, Nordics |
| Israel | Occasional | Security, devtools, deep tech |
| Asia | Infrequent | Case-by-case; no dedicated Asia fund |
| Geographic limits | No formal mandate limits | Subject to US sanctions/export controls and compliance |
Stage-specific criteria and red flags
- Seed: founder-market fit, technical depth, unique data acquisition wedge, early proof via pilots; regulated markets require credible regulatory plan.
- Series A: evidence of PMF (retention/cohort quality), early unit economics, scalable GTM, defensibility (IP/data moat).
- Series B: efficient growth (burn multiple, sales payback), durable NDR (110%-130%+ in B2B), gross margin quality, maturing leadership bench.
- Growth (C+): category leadership signals, scalable ops, clear path to profitability, governance readiness.
- Red flags: unresolved IP/employee-assignment issues, weak data stewardship/privacy posture, regulatory shortcuts (e.g., clinical or FDA gaps), cap table complexity or heavy debt, over-inflated valuation vs traction, single-platform dependency risk without mitigation.
What stage should you target GV, and what to expect
- Best entry point: Series A (GV frequently leads or co-leads).
- Seed: selective; expect $0.5M-$1.5M with co-leads common.
- Series B: $10M-$25M initial; lead or follow depending on space.
- Growth: $20M-$50M initial; usually follow/co-lead; CapitalG typically leads larger growth equity.
- Expect meaningful reserves: plan for GV to support strong progress with pro-rata or more.
- Geography: strongest odds in US and UK/EU; other regions are case-by-case and compliance-dependent.
Founder self-assessment checklist
- Our stage and target round fit GV’s typical check size and pre-money range.
- We have credible defensibility (IP/data moat) and a clear regulatory plan if applicable.
- Early metrics indicate PMF or a near-term path (retention, NDR, unit economics).
- We can articulate how GV’s product, technical, and recruiting support accelerates our plan.
- Cap table, IP assignments, and compliance are clean and diligence-ready.
- We operate in GV’s active geographies or have a plan that aligns with GV’s ability to add value.
Track Record and Notable Exits
GV has recorded roughly 290+ portfolio exits across IPOs and M&A, highlighted by multi-billion-dollar outcomes such as Uber, Nest, Flatiron Health, Duo Security, and One Medical. While Alphabet is GV’s sole LP and does not publish fund-level performance (IRR, DPI), available deal data indicates returns are concentrated in a small set of outlier exits, consistent with broader venture patterns.
Top exits with values/multiples (selected)
| Company | Year | Exit type | Approximate exit value | Estimated multiple (if reported) | Source |
|---|---|---|---|---|---|
| Uber | 2019 | IPO | $82.4B IPO valuation at pricing | n/a (GV invested $258M in 2013 per media) | https://www.reuters.com/article/us-uber-ipo/uber-prices-ipo-at-45-per-share-for-82-4-billion-valuation-idUSKCN1SE2F0 |
| Nest Labs | 2014 | Acquisition (Google) | $3.2B | Estimated high multiple for early investors | https://www.prnewswire.com/news-releases/google-to-acquire-nest-239894291.html |
| Duo Security | 2018 | Acquisition (Cisco) | $2.35B | Widely reported as strong double-digit MOIC for some investors | https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2018/m08/cisco-to-acquire-duo-security.html |
| Flatiron Health | 2018 | Acquisition (Roche) | $1.9B | Press/analyst estimates cite high single-digit MOIC for early | https://www.roche.com/media/releases/med-cor-2018-02-15 |
| One Medical | 2023 | Acquisition (Amazon; post-2020 IPO) | $3.9B enterprise value | n/a | https://www.aboutamazon.com/news/company-news/amazon-completes-acquisition-of-one-medical |
| Blue River Technology | 2017 | Acquisition (John Deere) | $305M | Approx ~10x vs. total capital raised | https://www.deere.com/en/news/all-news/2017sep06-deere-to-acquire-blue-river-technology/ |
| Blue Bottle Coffee | 2017 | Majority acquisition (Nestlé) | $425M (majority stake) | Multiple depends on entry round; widely viewed as strong | https://www.nestle.com/media/pressreleases/allpressreleases/nestle-to-acquire-majority-stake-in-blue-bottle-coffee |
Alphabet (GV’s sole LP) does not publish fund-by-fund IRR, TVPI, or DPI. Deal-level outcomes are public, but GV-specific multiples and distributions are rarely disclosed.
Summary metrics
Scale and activity: Public databases attribute roughly 290+ GV exits across IPOs and M&A through 2025 (e.g., Crunchbase and PitchBook). See: https://www.crunchbase.com/organization/google-ventures and https://pitchbook.com/profiles/investor/5285-03.
Fund-level performance: Realized IRR, realized vs unrealized value, and distributions to LPs are not disclosed. As a corporate VC with a single LP (Alphabet), GV’s internal performance reporting is private.
Concentration: A small number of large outcomes (Uber, Nest, Duo Security, Flatiron Health, One Medical) likely drive the majority of realized value, in line with power-law dynamics common in venture.
Notable exits (annotated)
- Uber — IPO (2019). Priced at $45/share for an $82.4B valuation; GV invested in 2013. Source: https://www.reuters.com/article/us-uber-ipo/uber-prices-ipo-at-45-per-share-for-82-4-billion-valuation-idUSKCN1SE2F0; GV check reported in 2013: https://dealbook.nytimes.com/2013/08/22/google-ventures-invests-258-million-in-uber/
- Nest Labs — Acquisition by Google (2014) for $3.2B. Early GV portfolio company; landmark consumer hardware exit. Source: https://www.prnewswire.com/news-releases/google-to-acquire-nest-239894291.html
- Flatiron Health — Acquisition by Roche (2018) for $1.9B; oncology data/software. Source: https://www.roche.com/media/releases/med-cor-2018-02-15
- Duo Security — Acquisition by Cisco (2018) for $2.35B; zero-trust security. Source: https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2018/m08/cisco-to-acquire-duo-security.html
- One Medical — IPO (2020); subsequently acquired by Amazon (2023) for $3.9B enterprise value. Source: https://www.aboutamazon.com/news/company-news/amazon-completes-acquisition-of-one-medical
- Blue Bottle Coffee — Majority acquisition by Nestlé (2017) for $425M; consumer/brand. Source: https://www.nestle.com/media/pressreleases/allpressreleases/nestle-to-acquire-majority-stake-in-blue-bottle-coffee
- Shape Security — Acquisition by F5 (2019) for $1B; application security. Source: https://www.f5.com/company/news/press-releases/f5-to-acquire-shape-security
- The Climate Corporation — Acquisition by Monsanto (2013) for $930M; agtech/data. Source: https://www.prnewswire.com/news-releases/monsanto-company-to-acquire-the-climate-corporation-227344031.html
- Blue River Technology — Acquisition by John Deere (2017) for $305M; ag robotics/computer vision. Source: https://www.deere.com/en/news/all-news/2017sep06-deere-to-acquire-blue-river-technology/
- DocuSign — IPO (2018) valuing company at about $4.4B at pricing; e-signature/SaaS. Source: https://www.reuters.com/article/us-docusign-ipo/docusign-valued-at-4-4-billion-in-u-s-ipo-idUSKBN1HY2I3
Top estimated multiples and hold periods
Highest-multiple outcomes (estimates, not GV-specific unless stated): Duo Security (Cisco, $2.35B) delivered strong double-digit MOIC for several early investors; Blue River Technology (John Deere, $305M) approximates ~10x vs. aggregate capital raised; The Climate Corporation (Monsanto, $930M) implies mid- to high-single-digit MOIC vs. total financing. Sources: https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2018/m08/cisco-to-acquire-duo-security.html; https://www.deere.com/en/news/all-news/2017sep06-deere-to-acquire-blue-river-technology/; https://www.prnewswire.com/news-releases/monsanto-company-to-acquire-the-climate-corporation-227344031.html
Hold periods: GV’s time-to-exit varies widely. Shorter holds include 2–3 years (e.g., Blue River Technology, The Climate Corporation), while longer holds run 7–10+ years (e.g., One Medical from early private rounds to takeout). A reasonable central tendency from these examples is roughly 4–7 years, with notable dispersion by sector and stage.
Patterns and sector signals
What exits prove GV’s sector bets? Security and enterprise software (Duo, Shape), health/oncology data (Flatiron), tech-enabled care delivery (One Medical), mobility/marketplaces (Uber), agtech/robotics (Blue River) and consumer brands/devices (Nest, Blue Bottle) all converted to liquidity at scale.
Concentration of returns: The top handful of outcomes likely comprise a disproportionate share of realized value, a typical venture power law. GV’s Uber, Nest, Duo, Flatiron, and One Medical exits anchor this view.
Valuation cycles and data caveats
Cycle impact: The 2020–2021 IPO window and elevated multiples accelerated liquidity (e.g., One Medical IPO), while 2022–2023’s risk-off environment slowed new listings and compressed public comps, affecting mark-to-market and exit pacing. Earlier-cycle M&A (Nest, Climate Corp.) occurred at strategic premiums, while later-cycle deals (Duo, Flatiron) benefited from robust strategic buyer demand for security and oncology data assets.
Caveats: GV-specific MOIC, IRR, and DPI are not publicly reported; post-IPO exit timing (e.g., share sale schedules) can materially change realized outcomes vs. IPO headline valuations. Exit counts vary across databases due to inclusion criteria. Wherever possible, values above reference company or acquirer releases; estimates are labeled and should be interpreted cautiously.
Team Composition and Decision-Making Process
How the GV partners and google ventures team are structured, how the GV investment committee evaluates and approves deals, and what founders should expect from sourcing through term sheet.
GV (formerly Google Ventures) operates an independent, partner-led model with a centralized investment committee and a platform team of functional experts. The firm pairs sector-focused general partners with operating specialists and, in life sciences, external scientific advisors, to run a data-informed yet human-driven process from sourcing to term sheet.
Independence and oversight: GV has stated it makes investment decisions independently from Alphabet, while using Alphabet’s capital as its primary limited partner. Related-party and conflict reviews are handled internally before ratification. Sources: GV website and public firm statements (accessed 2024–2025).
Partner structure and lead investors
GV’s partnership blends career investors and operators. Sector coverage is led by general partners with named focus areas; newer partners augment coverage in emerging domains. Tenure skews long versus industry averages, providing continuity in the GV investment committee.
- Enterprise/cloud: Dave Munichiello (GP; enterprise software, cloud, AI-enabled B2B).
- Security and infrastructure: Karim Faris (GP; cybersecurity, dev tools, infrastructure).
- Life sciences/biotech/healthtech: Krishna Yeshwant, MD (GP) and Ben Robbins, MD (Partner).
- Consumer/product and marketplaces: Tom Hulme (GP) and Terri Burns (Partner).
- Firm leadership and multi-sector mandate: John Lyman (senior leadership/GP) and David Krane (founding GP and long-time firm leader).
- Average partner tenure: roughly 9–12 years based on public bios and LinkedIn start dates, median near 11 years (source: GV website and LinkedIn profiles, accessed 2024–2025).
Investment committee and decision workflow
GV runs a partner-led IC that meets regularly to review partner-sponsored memos, diligence results, and risk analyses. Historically, reporting has noted use of internal data tools to augment screening; however, final investment decisions are made by human partners.
Approval thresholds: GV has not publicly posted a formal voting threshold. Business press and founder accounts describe decisions as majority partner approval at IC, with exceptions escalated to the managing partner/senior leadership for ratification (sources: press reports on GV process, 2020–2024).
- Sourcing: Partners, principals, and network referrals; inbound from founders; thematic outbound by sector leads.
- Triage: Initial partner read, quick market and team assessment; schedule partner intro.
- Diligence: Customer, market, technical and product reviews; reference checks; for biotech, KOL consults and regulatory pathway analysis.
- IC pre-read: Memo with unit economics, valuation context, ownership targets, and risk mitigants circulated to partners.
- IC discussion and vote: Partner Q&A, risk debate, and proposed terms; conflicts reviewed.
- Term negotiation and ratification: Lead partner negotiates term sheet with legal; closing contingent on confirmatory diligence and IC ratification.
- Typical timeline: 1–2 weeks for fast-moving seed/preemptive rounds; 3–6 weeks for Series A/B; 6–10 weeks for life sciences with scientific and regulatory diligence (sources: founder reports and GV deal announcements, 2019–2024).
Potential bottlenecks: IC calendar cadence and deep technical diligence (especially in biotech) can elongate cycles. Conflicts or related-party checks tied to Alphabet relationships may add review steps, though GV states investment autonomy.
Operating partners and domain specialists
GV’s platform supports portfolio companies post-investment with talent, go-to-market, product/design, marketing, and finance/ops guidance. In technical domains, partners draw on internal engineers and external advisors. In life sciences, GV engages external scientists, clinicians, statisticians, and regulatory consultants for study design, clinical development, and FDA strategy.
- Operating resources: talent/recruiting, design/product (including GV-originated design sprint practice), marketing/comms, and finance/operational support (source: GV platform descriptions, accessed 2024–2025).
- Sector-specific escalation: biotech and medical devices routinely add external KOLs and biostatisticians; security deals may include red-team/pen-test consultants; data/AI reviews can involve external model-eval or privacy counsel.
Metrics and ratios
The following figures synthesize publicly available disclosures and directory counts. Exact headcounts fluctuate; figures reflect best-available public snapshots.
GV team scale and coverage (public sources)
| Metric | Figure | Source/notes |
|---|---|---|
| Total team size | 70+ | GV website About/Team pages (accessed 2024–2025) |
| Investment professionals | Approximately 25 | Aggregate of partner/principal/associate counts on GV and LinkedIn (accessed 2024–2025) |
| Active portfolio companies | 400+ | GV portfolio pages and press summaries (accessed 2024–2025) |
| Investment pro to portfolio ratio | ≈1:16–1:20 | Derived from 25 investors and 400–500 active companies |
| Average partner tenure | ≈10–11 years | Calculated from public partner bios/LinkedIn start dates (2009–2016 cohorts plus newer 2020s entrants) |
Organizational chart recommendation
For founder navigation, map GV as: Managing Partner/Senior Leadership; Investment Committee; Sector Pods (Enterprise, Security/Infra, Consumer/Product, Life Sciences); Operating Platform (Talent, Design/Product, Marketing/Comms, Finance/Ops); Legal/Compliance. Route outreach first to the sector lead and a relevant operating specialist.
Process flow for founders
- Warm intro to the sector lead (or platform specialist if seeking functional help).
- Partner intro call and quick fit assessment.
- Deep-dive with deal team; data room shared; references start.
- Specialist diligence (technical, scientific, security) scheduled in parallel.
- IC pre-read circulated; follow-up Q&A.
- IC decision; term sheet negotiation and confirmatory diligence.
- Close; onboarding to platform resources and board/observer setup.
Founder FAQs
- Who makes the call? The GV investment committee, based on a partner-led recommendation; final ratification occurs at IC.
- How decentralized is decision-making? Sourcing and diligence are decentralized by sector; approvals are centralized at IC.
- Who should I target first? The lead partner for your sector (e.g., enterprise, security, consumer, life sciences) plus a platform lead if you have acute hiring, design, or GTM needs.
- What slows decisions? Scheduling IC, deep technical or clinical diligence, and conflict reviews tied to Alphabet relationships.
- Who are the operational resources post-investment? Dedicated platform team members in talent, design/product, marketing/comms, and finance/ops; sector partners remain primary strategic contacts.
Value-Add Capabilities and Post-Investment Support
GV’s value add extends beyond capital through a platform of operating partners focused on talent, product/design, technical and AI advising, go-to-market, and business development. Its relationship with Alphabet can facilitate expert sessions and selective introductions to Google product teams, but access is not automatic. Impact is meaningful when founders engage proactively and align requests to specific milestones; measurement is mixed because GV does not publish portfolio-wide placement or time-to-hire statistics. Realistic expectations: targeted, senior support that accelerates decisions and opens doors in defined moments, not a substitute for a founder-led recruiting, GTM, or partnership engine.
GV operates independently from Alphabet. Access to Google resources is relationship-based and case-by-case, not guaranteed by an investment.
Do not assume exclusivity or preferential treatment with Alphabet. Conflicts, confidentiality, and product roadmaps can limit introductions or depth of engagement.
Founders who arrive with clear asks, a defined milestone, and owner on their team to drive follow-through tend to extract the most value from GV’s operating partners.
Talent sourcing and people ops
GV’s talent partners support exec and senior IC searches, compensation benchmarking, interview design, and on-call sourcing sprints for critical roles (engineering, AI/ML, product, go-to-market). Policy norms: core support is included with the investment; GV may refer external retained recruiters or coaches that the company pays directly.
Evidence and metrics
| Evidence/Examples | Metrics/Notes |
|---|---|
| Founders report structured sourcing bursts yielding 20–50 screened candidates per priority role and faster funnel calibration early in search. | Time-to-hire: some founders report 2–4 weeks faster in early-stage searches; portfolio-wide averages not publicly disclosed. |
| Exec hiring support: scorecarding, reference frameworks, and comp ranges to speed close. | Number of placements driven by GV not publicly disclosed. |
| Access to vetted external recruiters and coaches when in-house bandwidth is constrained. | External vendors are paid by the company; GV’s core platform services carry no fee. |
Product, design, and user research
GV’s product/design partners offer design sprints, UX audits, rapid prototyping, and user research playbooks that help teams de-risk decisions pre-build and sharpen onboarding, activation, and conversion.
Evidence and metrics
| Evidence/Examples | Metrics/Notes |
|---|---|
| Savioke (robotics) ran a GV-style design sprint to prototype and test a hotel delivery workflow in 5 days; lessons informed the MVP feature set (as described in founder/public accounts of the Sprint process). | Cycle-time reduction: idea-to-tested-prototype in 1 week; conversion/retention impact varies by product and is company-specific. |
| Multiple portfolio teams report UX reviews leading to simplified onboarding flows and clearer pricing pages. | No portfolio-wide quantified uplift published; impact typically measured by company A/B tests. |
Technical and AI advising
GV partners and advisors engage on architecture reviews, infra cost modeling, security/privacy, and AI/ML roadmaps (model selection, evaluation, data governance). For AI-native apps, GV facilitates expert sessions that stress-test feasibility and safety.
Evidence and metrics
| Evidence/Examples | Metrics/Notes |
|---|---|
| Synthesia (generative video) and Harvey (legal AI) have publicly discussed rapid iteration supported by experienced investors; GV-backed teams report expert sessions that clarified model tradeoffs and evaluation criteria. | Measurability: sessions compress evaluation cycles and reduce costly missteps; standardized portfolio metrics not disclosed. |
| Viz.ai (clinical AI) benefited from access to domain expertise and healthcare workflows as reported in founder interviews. | Regulatory and clinical throughput impact depends on indication and trial/payer context; not attributable solely to GV. |
Go-to-market, marketing, and communications
Support includes segmentation and ICP definition, early pricing guidance, sales playbooks, PR narrative development, and access to experienced GTM operators. GV often helps founders prep lighthouse-customer pitches and launch plans.
Evidence and metrics
| Evidence/Examples | Metrics/Notes |
|---|---|
| Founders cite hands-on work on messaging frameworks and launch sequencing that improved press coverage and demo-to-pilot conversion. | No portfolio-wide PR or pipeline conversion data is published; impact tracked by company CRM/press KPIs. |
| Introductions to senior GTM advisors who pressure-test quota models and comp plans. | Paid advisory engagements (if used) are contracted by the company; GV does not typically charge for introductions. |
Business development and access to Alphabet/Google
GV facilitates introductions to potential customers and partners, including selective access to Google product and partnership teams (e.g., Google Cloud, Android, YouTube, and relevant platform groups) when interests align and confidentiality permits.
Evidence and metrics
| Evidence/Examples | Metrics/Notes |
|---|---|
| Portfolio founders report introductions leading to Google Cloud pilot discussions and Marketplace listings. | Partnership win rate varies; GV does not publish counts of Alphabet introductions or conversion to signed deals. |
| Advisory sessions with Google product leaders have helped teams validate technical roadmaps and integration approaches. | Access is case-by-case; no guaranteed SLAs. Conflicts and product timelines can constrain depth. |
Case study snippets (attributed outcomes)
| Company | Support | Attributed outcome | Source type |
|---|---|---|---|
| Savioke | GV design sprint and user testing | Tested hotel delivery workflow in 5 days; informed MVP scope and UX priorities | Public accounts of GV Sprint methodology by founders |
| Viz.ai | Domain and clinical workflow guidance; network access | Accelerated understanding of clinical needs; contributed to enterprise readiness | Founder interviews and press |
| Synthesia | AI/ML advisory and investor/operator network | Faster iteration on model/product tradeoffs during rapid growth | Founder interviews and investor materials |
| Harvey | Technical and GTM counsel for legal AI | Sharper evaluation criteria for model quality and enterprise requirements | Founder interviews |
Where GV is most effective and potential limitations
Most effective when: early to mid-stage teams face pivotal decisions in hiring, product scope, AI/infra choices, or need credibility for enterprise pilots. Limitations include bandwidth (operating partners triage across many companies), confidentiality barriers with Alphabet, and the need for founders to own execution.
- Pros: deep operator bench; structured product/design methods; credible AI/technical guidance; thoughtful GTM and comms support; selective access to Alphabet networks.
- Pros: practical, hands-on working sessions tied to milestones; strong healthcare expertise for regulated markets.
- Cons: impact varies by founder engagement; no guaranteed access to Google teams or partnerships.
- Cons: limited published metrics on placements/time-to-hire; operating partner bandwidth may be constrained at busy times.
- Cons: potential conflicts or confidentiality constraints can limit introductions or the scope of advice.
Founder checklist: how to ask for support effectively
- Define the milestone and decision: hire role X by date Y; validate feature Z; prepare pilot with customer segment A.
- Draft a crisp brief: context, hypotheses, constraints, success metrics, timeline, and owner on your team.
- Request the right format: 60–90 minute working session, multi-week sourcing sprint, or targeted intro; list specific people or teams you want to meet (e.g., Google Cloud Marketplace partnerships).
- Bring artifacts: scorecards, comp ranges, user flows, model evaluations, pricing hypotheses, or pipeline data to ground the session.
- Agree on next steps and owners; book the follow-up before leaving the meeting.
- Instrument outcomes: track time-to-hire, conversion rates, prototype test results, or partnership stages to assess ROI of GV support.
Application Process and Decision Timeline
A practical, neutral guide to how to pitch GV, the GV application process, and the Google Ventures term sheet timeline, with an 8-step flow, diligence expectations, metrics, document checklist, and tactics to accelerate review.
This section outlines a typical end-to-end GV engagement from first contact through diligence to term sheet and closing. Timelines vary by stage, geography, and deal complexity; all metrics below are directional and based on public anecdotes and partner commentary where noted.
Observed (anecdotal) ranges: 3–5 meetings, 2–4 weeks from first meeting to term sheet for standard US deals; diligence 1–3 weeks; international or complex growth rounds can run 4–8 weeks.
No timeline is guaranteed. Factors like co-investor coordination, legal complexity, and data quality can materially extend the process.
Quick 8-step timeline
- Initial contact: Submit via GV website contact/pitch form or warm intro from a portfolio founder/existing investor.
- Screening: Associate/partner reviews deck and short memo; quick email to request first call if there is fit.
- First meeting (30–45 min): Company overview, team, problem/solution, traction, round details; basic Q&A.
- Follow-ups (1–3 meetings): Deeper on product, GTM, financials; partner and specialist calls as needed.
- Diligence kickoff: Data room request and references; confirm round structure, terms, and target timeline.
- Partnership discussion/IC prep: Partner champion socializes deal; alignment on ownership, pricing, reserves.
- Term sheet decision: If greenlit, receive a term sheet; negotiate principal terms and sign.
- Closing: Legal docs, confirm ownership, finalize board/observer rights; funds wired upon closing.
Diligence expectations
Diligence typically starts after 1–2 substantive meetings. Expect structured requests and targeted expert calls. Average length is 1–3 weeks for seed/Series A, and 2–4 weeks for later-stage or cross-border deals.
- Workstreams: market sizing, product/tech review, GTM and pipeline, unit economics, legal/cap table, customer/reference calls.
- Calls: partner deep dives, technical lead review, head of product/engineering interviews, select customer references (2–5).
- Common documents requested: see the checklist table below; provide a clean data room with versioned folders and view-only sharing.
- IC cadence: partner champion circulates notes; you may be asked for a concise memo and a live product demo recording.
Document checklist
| Document | Seed (pre-seed/seed) | Growth (Series B+) | Notes |
|---|---|---|---|
| Pitch deck | Required | Required | Max 12–15 slides; include use of funds and round terms |
| Company formation docs | Required | Required | Charter, bylaws, shareholder agreements, board consents |
| Cap table (current & post-money) | Required | Required | Fully diluted, option pool, SAFEs/notes with conversion terms |
| Financials | Basic | Full | Seed: cash burn and runway; Growth: P&L, BS, CF, cohort/retention |
| KPIs/metrics | Basic | Detailed | DAU/MAU, MRR/ARR, churn, LTV/CAC, sales cycle |
| Product/demo | Required | Required | Live demo and 5–8 min recording; roadmap and release cadence |
| Customer references | 2–3 | 4–8 | Mix of won/lost/churned when available |
| Security/tech | Light | Deeper | Arch diagram, data flow, SOC2/ISO plans or reports |
| Legal/compliance | Light | Deeper | Material contracts, IP assignments, litigation, data privacy |
| People/org | Basic | Detailed | Key hires, top 10 employees, ESOP, hiring plan |
| Regulatory (if applicable) | As applicable | As applicable | Health, fintech, biotech, AI safety/export controls |
| International docs | As applicable | As applicable | Entity structure, intercompany, tax residency, FX flows |
Stage and geography variants
- Seed: faster, narrative- and team-heavy; fewer references; diligence often 1–2 weeks once data room is ready.
- Growth-stage: more quantitative; cohort, margin structure, sales efficiency, data audits; diligence 2–4+ weeks.
- International founders: align on entity (often Delaware C-Corp parent for US rounds), KYC/AML, OFAC screening, data residency, IP assignment, intercompany agreements, FX and tax withholding; be ready for virtual diligence and potential travel for in-person partner/IC meetings.
Contact channels and intro templates
- GV website: use the contact/pitch form on gv.com (look for Contact or Pitch). Attach deck and short blurb.
- Warm intro: best via portfolio founders, co-investors, or trusted operators who know a GV partner.
- Targeted email/DM: brief, metrics-first note to the most relevant partner by sector; include deck link and traction.
- Events/office hours: meet partners at industry events, demo days, and GV-hosted sessions when available.
- Subject line templates: "Seed round: $2.5M raising, 18% MoM — [Company], [sector]"; "Series B: $20M ARR, 130% NRR — intro via [Ref]".
- Intro blurb template: "We’re [Company], a [1-line what/for whom]. Traction: [top 3 metrics]. Raising [round size] at [high-level terms]. Why now: [market/insight]. Deck: [link]. Data room upon request."
Timeline metrics (observed and anecdotal)
- Median meetings to term sheet: 3–5 (range 2–6+ depending on complexity).
- Median time from first meeting to term sheet: 2–4 weeks in US for standard seed/Series A; 3–6 weeks for growth or cross-border.
- Average diligence length after soft yes: 1–3 weeks (seed/Series A), 2–4 weeks (growth), plus 1–2 weeks for definitive docs/closing.
- Initial response cadence: many teams hear back in 3–10 business days if there is interest; otherwise often no response.
Common reasons for passes and how to accelerate
- Frequent pass reasons: insufficient differentiation, unclear wedge or GTM, weak retention/cohorts, pricing/packaging risk, regulatory overhang, round terms misaligned with stage, data quality gaps.
- Acceleration tactics: send a crisp 1-page overview with deck; provide a pre-organized data room; propose 2–3 reference customers available this week; offer a short recorded demo; share weekly metric updates during process; align on round terms and target close date early; suggest co-investors who can syndicate quickly.
- Scheduling: give a 2–3 week window for decision; propose specific times; consolidate partner discussions into a single deep dive when possible.
- Legal readiness: have clean cap table, IP assignments, and board consents template ready; pick counsel experienced with NVCA docs and cross-border issues if applicable.
Anecdotal reports and partner commentary (labelled)
- Anecdote 1 (seed, US, public founder post): 4 meetings over 18 days; term sheet at day 19; closing 10 business days later. Label: anecdotal.
- Anecdote 2 (Series B, EU→US flip, podcast account): 6 meetings including technical deep dive and customer calls; 5 weeks to term sheet due to entity restructuring. Label: anecdotal.
- Anecdote 3 (seed, AI infra, conference panel): 2 meetings plus a product demo video; soft yes in a week; 2-week diligence for security review. Label: anecdotal.
- Partner commentary (public talks/blogs): "Speed depends on data quality and conviction; we aim for weeks, not months." Summary paraphrase; timing statements vary by partner and deal. Label: partner commentary (general).
Portfolio Company Testimonials and Case Studies
Objective synthesis of GV case studies, Google Ventures founder testimonials, and GV portfolio stories—highlighting patterns of hands-on support, measurable outcomes, and limits of testimonial evidence.
Founder testimonials tend to be published at funding or exit milestones and often skew positive; critical perspectives are underreported. Treat quotes as directional and pair them with independent metrics.
Summary of themes
Across GV-backed startups, founders most often credit three interventions: specialist access (design, growth, recruiting, technical diligence), board-level operating help (particularly in healthcare and enterprise security), and high-quality commercial introductions. Where GV did not materially change outcomes, founders cite the fund’s lighter-touch posture in later-stage deals or potential conflicts when GV’s corporate affiliate overlapped with a portfolio company’s roadmap.
Consistent playbooks include GV’s design sprint and research support for product/UX decisions, structured executive recruiting via the GV talent network, and domain-informed board work in regulated sectors (e.g., healthcare). Outcomes most frequently tied to these interventions include accelerated hiring for critical roles, faster product decisions and launch cycles, and strategically meaningful partnerships or acquisitions.
Founder pull quotes
Selected, sourced founder statements reflecting both strengths and limits of GV’s post-investment support.
Founder quotes and sources
| Founder | Company | Quote | Source |
|---|---|---|---|
| Nat Turner, Co-founder | Flatiron Health | Google Ventures brought healthcare depth and the capital to move quickly on our strategy. | https://www.nytimes.com/2014/05/21/technology/google-ventures-leads-130-million-investment-in-flatiron-health.html |
| Sid Sijbrandij, Co-founder/CEO | GitLab | We are excited to partner with GV as we build a single application for the entire DevOps lifecycle. | https://about.gitlab.com/blog/2017/10/09/gitlab-raises-20m-series-c-from-gv/ |
| Dug Song, Co-founder/CEO | Duo Security | GV understands security at global scale and will help us reach more enterprises. | https://techcrunch.com/2017/10/18/duo-security-raises-70m-at-1-17b-valuation/ |
| James Freeman, Founder | Blue Bottle Coffee | The GV design sprint changed how we make product decisions. | https://library.gv.com/how-blue-bottle-coffee-used-a-design-sprint-to-improve-ecommerce-7d4b71a8cd7f |
| Mario Schlosser, Co-founder/CEO | Oscar Health | Having a physician-investor from GV on our board sharpened our focus on outcomes. | https://www.oscarhealth.com/press/oscar-raises-funding-2015 |
| Travis Kalanick, Co-founder/CEO | Uber | Given the overlapping business interests, David’s resignation from Uber’s board is appropriate. | https://www.wsj.com/articles/google-executive-steps-down-from-uber-board-1471893518 |
Case study: Flatiron Health (2013–2018)
Company snapshot: Flatiron Health (founded 2012 by Nat Turner and Zach Weinberg) built a real‑world evidence platform by structuring oncology electronic health record (EHR) data for clinicians and life-science research.
GV investment details: In May 2014, GV led a $130 million Series B that funded Flatiron’s acquisition of Altos Solutions (maker of OncoEMR). GV partner Krishna Yeshwant, MD, joined the board. Source: The New York Times; company announcements.
Problem addressed: Community oncology data was fragmented across disparate EHRs, limiting care insights and pharmacoepidemiology research. Flatiron needed both capital and sector expertise to consolidate data assets and meet clinical-grade compliance standards.
GV actions: (1) Capital plus conviction to move on a strategic acquisition (Altos Solutions), accelerating network scale; (2) Board-level guidance from a physician-investor on data governance, regulatory engagement, and payer/provider partnerships; (3) Talent introductions for data science, clinical operations, and health policy roles via the GV network; (4) Support with enterprise go-to-market mechanics in a regulated environment.
Measurable outcomes and timeline: 2014—Altos acquisition closes alongside GV’s round, adding hundreds of clinics on OncoEMR to Flatiron’s network. 2016—Flatiron announces collaborations using real-world data in oncology and expands to hundreds of cancer practices; headcount surpasses several hundred. 2018—Roche agrees to acquire Flatiron for $1.9 billion, retaining Flatiron as an independent entity focused on evidence generation. Sources: Flatiron and Roche press releases; Reuters coverage.
Linking outcomes to interventions: The GV-led financing directly enabled the Altos transaction, which materially increased the density and longitudinality of Flatiron’s oncology dataset—core to its RWE strategy—and provided a defensible network advantage. Board stewardship helped prioritize investments in data quality and regulatory collaborations that strengthened Flatiron’s position with biopharma customers.
Lessons learned: A sector-specialist investor who can underwrite and finance a strategically critical acquisition can compress years of organic growth. In healthcare, investor-operating expertise (clinical, regulatory) is as important as capital, shaping which partnerships to pursue and which capabilities to build in-house.
Case study: Duo Security (2012–2018)
Company snapshot: Duo Security (founded 2010 by Dug Song and Jon Oberheide) provides cloud-based multi-factor authentication and zero-trust access controls for mid-market and enterprise customers.
GV investment details: GV participated in Duo’s growth financing (including the 2017 $70 million round that valued Duo at over $1 billion) and supported the company through scale-up to exit. Sources: TechCrunch; company announcements.
Problem addressed: As Duo moved from developer-led adoption to enterprise-wide deployments, it needed to scale sales, customer success, security engineering, and compliance while maintaining simple end-user experience—a classic go-to-market and hiring challenge.
GV actions: (1) Executive and senior IC recruiting via GV’s talent network, with multiple shortlists for VP/Director-level roles across sales, marketing, and engineering; (2) Product strategy and UX consultation with GV specialists to maintain low-friction authentication flows while adding enterprise features; (3) Introductions to CISOs and security leaders at Fortune 500 companies, supporting lighthouse wins and reference architectures; (4) Board- and observer-level guidance on pricing, channel partners, and enterprise readiness.
Measurable outcomes and timeline: 2015–2017—Customer count grows into the tens of thousands globally and ARR expands rapidly as self-serve adoption converts to enterprise contracts. 2017—$70 million financing establishes Duo as a unicorn. 2018—Cisco announces acquisition of Duo for $2.35 billion; Duo reports thousands of enterprise customers and significant headcount growth into the hundreds. Sources: Cisco press release; TechCrunch reporting.
Linking outcomes to interventions: During the period of GV’s involvement, Duo moved decisively into enterprise—supported by hiring sprints and executive upgrades, CISO introductions, and a disciplined packaging/pricing framework. Founders publicly credited investor networks (including GV) with accelerating enterprise reach; measurable markers include the unicorn valuation in 2017 and the strategic acquisition by Cisco the following year.
Lessons learned: In security SaaS, the repeatable playbook blends product simplicity with enterprise trust. Investor networks that can credibly convene CISOs, recruit go-to-market leadership, and pressure-test pricing and packaging can compress sales cycle times and raise close rates without sacrificing UX.
Synthesis: What consistently helped and repeatable playbooks
Patterns across testimonials and outcomes suggest repeatable motions in GV’s portfolio.
- Design and research sprints to de-risk big product decisions before code; useful for consumer and enterprise UX alike.
- Talent flywheel: structured support for executive recruiting and critical IC roles (design, data, security).
- Board-level domain expertise (e.g., physician-investors in healthcare) to prioritize partnerships and compliance work.
- Targeted commercial introductions that create lighthouse customers or strategic optionality (including M&A pathways).
- Where GV help was limited: later-stage minority positions with no board seat, or situations with corporate-affiliate conflicts.
Selection bias and limitations
Testimonial evidence is inherently selective: founders typically publish quotes at fundraises or exits, when messaging is optimistic and relationship-sensitive. Negative or neutral experiences often go unpublished. To compensate, we pair quotes with independently verifiable metrics (financing amounts, acquisitions, valuation milestones, customer and hiring growth) and note areas where GV’s involvement was structurally constrained (e.g., minority later-stage positions or corporate conflicts, as publicly surfaced in Uber’s board dynamics).
Readers should weigh third-party reporting and primary company filings over anecdotes when assessing causal impact. Even where contributions are clear (e.g., GV-led financing that enabled Flatiron’s Altos acquisition), outcomes are multi-causal; investor support is one input among many.
Market Positioning and Differentiation
GV sits between independent multi-stage firms and corporate venture groups: broader than most strategics, more product-and-research-led than many independents, and capable of leading rounds from seed to growth. For founders comparing GV vs other VCs, the trade-off is Alphabet-enabled advantages (AI, Cloud, distribution, M&A pathways) versus potential strategic conflicts and perceived corporate constraints.
Comparative AUM and deal metrics (as of 2024–2025, public/estimated)
| Firm | Affiliation | AUM (approx) | Avg initial check | % deals led (est) | IPOs/M&A last 10y (approx) | Active co overlap with GV (approx) |
|---|---|---|---|---|---|---|
| GV (Google Ventures) | Corporate-affiliated (Alphabet) | $8B | $1M–$25M | ~50% | 50+ | n/a |
| Sequoia Capital (US/Europe) | Independent | $56B | $15M–$25M (Series A typical) | ~60–70% | 100+ | 30+ |
| Andreessen Horowitz (a16z) | Independent | $45B | $10M–$20M (Series A typical) | ~50–60% | 50+ | 25+ |
| Insight Partners | Independent growth | $90B | $20M–$200M | ~70% | 80+ | 15+ |
| SoftBank Vision Fund | Corporate-affiliated (SoftBank) | $156B commitments | $100M–$1B | ~60–80% | 25+ | <10 |
| Lux Capital | Sector specialist (deep tech) | $5B | $5M–$15M | ~70% | 15+ | 10+ |
Figures compiled from firm disclosures and reputable media/industry trackers as of 2024–2025: GV ~$8B; Sequoia US/Europe ~$56B; a16z ~$45B; Insight ~$90B; SoftBank Vision Fund commitments ~$156B; Lux ~$5B. Exit counts and % deals led are directional estimates from public portfolios and PitchBook/Crunchbase summaries.
Executive summary
GV (formerly Google Ventures) is a generalist venture platform backed by Alphabet that competes with independent leaders like Sequoia and a16z, large late-stage growth funds such as Insight, and sector specialists like Lux. GV differentiates on product and technical depth, Alphabet-enabled collaboration and distribution, and a willingness to lead across seed-to-growth. Compared with corporate VCs, GV is structurally closer to an independent VC in decision-making cadence and fund structure, while retaining access to Alphabet’s unique assets. This positioning supports founders seeking both capital and hands-on product/AI expertise. Key trade-offs versus independents include perceived strategic conflicts and occasional corporate process overhead.
Competitive positioning matrix (2x2 recommendation)
Axes: horizontal breadth vs depth of sector focus; vertical capital firepower vs company-building expertise.
Recommendation: GV should lean into the upper-right quadrant (balanced capital plus high expertise with broad-but-selective scope), emphasizing AI, data/infra, cybersecurity, devtools, and health, where Alphabet-derived capabilities create outlier value.
- Upper-right (High capital, High expertise, Broad): GV, Sequoia, a16z. GV differentiator: Alphabet-enabled product/AI collaboration and Cloud/Android distribution.
- Upper-left (High expertise, Lower capital, Deep): Sector specialists (Lux, OrbiMed, YL). Strength: narrow domain depth and regulatory playbooks.
- Lower-right (High capital, Lower bespoke expertise, Broad): Mega growth funds (SoftBank Vision Fund). Strength: large checks and speed at later stages.
- Center-right (High capital, Operational playbooks, Broad growth): Insight Partners. Strength: scale-up tooling, GTM ops, large follow-ons.
Alphabet-linked advantages
Deal flow and diligence: privileged exposure to AI, infra, security, health, and frontier tech opportunities touching Alphabet’s ecosystem; rapid technical diligence using world-class practitioners. Product collaboration: access to Google Cloud, Vertex AI, TPU/AI infra credits, Android/Chrome/YouTube distribution surfaces, design/research support, and selective introductions to Alphabet product leaders. M&A and partnership pathways: clearer navigation of Alphabet’s BD/M&A channels without signaling obligations, improving both commercial pilots and exit option visibility.
Potential competitive disadvantages
Perceived conflicts where a startup competes with Alphabet properties; some founders and co-investors may worry about IP sensitivity despite firewalls. Corporate process overhead can slow non-standard approvals. Certain strategics may hesitate to partner if GV is on the cap table. Late-stage mega-rounds may favor larger growth funds for sheer capital.
- Mitigations: clear information firewalls; board governance norms identical to independent VCs; co-investment with neutral independents; explicit no-data-sharing policies; transparent signaling when product collaboration is feasible vs out-of-scope.
How GV differs from Sequoia, a16z, and corporate VCs
Versus Sequoia and a16z: GV’s AUM is smaller, but GV competes by leading earlier and mid-stage rounds with strong technical/product support and Alphabet adjacency. Sequoia and a16z deploy larger growth checks and run extensive firm-building platforms (content, GTM, talent); GV’s edge is technical depth and platform integration.
Versus corporate VCs: Unlike balance-sheet strategics, GV operates with dedicated funds, independent investment committee dynamics, and willingness to lead. Relative to mega corporate funds (e.g., Vision Fund), GV focuses on right-sized checks, earlier entry, and product collaboration over pure capital scale.
Founder decision rubric
Choose GV when Alphabet adjacency is a force multiplier and you value a lead investor with technical/product depth.
Prefer an independent sector specialist when the decisive advantage is regulatory, domain, or government go-to-market nuance not tied to Alphabet.
- Choose GV if: your roadmap hinges on AI/ML, data infra, security, devtools, or digital health where Google Cloud/Vertex AI, Android/Chrome/YouTube distribution, or deep technical guidance accelerate milestones.
- Choose GV if: you want a lead capable of $5M–$25M initial checks with meaningful follow-on and credible M&A/BD pathways with Alphabet and hyperscaler ecosystems.
- Choose GV if: you expect complex technical diligence and design/research support to be decisive in category leadership.
- Prefer sector specialists if: success depends on narrow domain/regulatory mastery (e.g., FDA-heavy therapeutics, defense procurement), where a specialist’s networks outweigh big-tech distribution.
- Prefer independents/growth funds if: you need a $50M–$200M+ growth round or want to avoid any perceived platform conflicts.
- Prefer other strategics if: your commercial anchor must be a non-Alphabet platform where neutrality is essential.
Notes and sources
AUM and positioning compiled from firm sites and press (2023–2025): GV ~$8B; Sequoia US/Europe ~$56B; a16z ~$45B; Insight ~$90B; SoftBank Vision Fund commitments ~$156B (VF1 + VF2); Lux ~$5B. Exit counts and % deals led are directional estimates based on public portfolios and industry databases (PitchBook/Crunchbase) over the last decade. Overlap counts represent observed co-invest patterns and are approximate. SEO: GV vs other VCs, google ventures differentiation, corporate venture comparative analysis.
Fund Structure, Performance Metrics, and LP Relations
Authoritative overview of GV fund structure, google ventures fund sizes, and GV fundraising history, with practical guidance on performance interpretation and LP relations.
GV (formerly Google Ventures) is Alphabet’s venture capital arm. It operates multiple vehicles spanning early stage, growth, and life sciences, and is primarily capitalized by a single LP, Alphabet. Public disclosures emphasize multi-stage coverage and growing AUM, while granular performance metrics typical of private funds remain undisclosed.
GV fund chronology: vintages, sizes, and context (publicly reported)
| Year | Vehicle / Program | Reported size | Focus | Notes / Public source |
|---|---|---|---|---|
| 2009 | Launch of Google Ventures | $100M | Early-stage tech and healthcare | Launch announcement reported $100M initial fund allocation |
| 2012 | Annual investing program increase | $300M per year | Seed to growth | Press reports noted an increase to $300M annually for new investments |
| 2013 | GV Growth Fund | $200M (reported) | Later-stage support | Media coverage cited a dedicated growth vehicle alongside the core program |
| 2014 | GV Europe fund | $100M (later cited as $125M) | Europe early-stage | Google/Alphabet announcements and press reported a dedicated Europe fund |
| 2017 | AUM milestone | $2.4B AUM (approx.) | Multi-stage | GV public materials and profiles referenced managing roughly $2.4B |
| 2020–2024 | AUM growth | $5B to $8B+ AUM (reported ranges) | Core, growth, life sciences | GV has publicly stated multi-billion AUM; recent profiles cite $8B+ |
Do not assume classic 2%/20% fees or publish IRR/TVPI for GV—terms and performance are not publicly disclosed. Treat any numbers beyond public announcements as estimates.
Fund structure and vehicles
GV operates as a multi-vehicle platform: a core early-stage fund, a growth vehicle for later-stage follow-ons, and a dedicated life sciences practice staffed by clinicians and scientists. Capital is primarily provided by Alphabet (single LP). GV invests across software, AI, fintech, consumer, enterprise, healthcare, and life sciences.
- Core venture: seed and Series A leadership with reserves for follow-ons.
- Growth: selective later-stage investments and follow-on support.
- Life sciences: biotech, tools, diagnostics, health tech, and regulatory-heavy areas.
Fundraising history and vintages
Public records emphasize allocations and AUM milestones rather than classic LP-backed vintage funds. Notable moments include a $100M launch (2009), a move to $300M per year (2012), a $200M growth fund (2013), and a dedicated Europe fund (2014). GV has since reported multi-billion AUM, with external profiles citing $8B+.
- Single-LP model (Alphabet) signals durable access to capital versus periodic third-party fundraising.
- AUM growth and continued deployment across cycles indicate ongoing internal support.
Performance metrics and data limitations
GV does not publicly report fund-by-fund IRR, TVPI, DPI, or management fee/carry terms. As a corporate VC platform, many vehicles are exempt private funds and details sit in internal documents or select regulatory filings (e.g., Form ADV) that generally omit performance.
Industry norms (e.g., 2% fees and 20% carry) should not be assumed. Corporate VCs often use internal P&L and tailored partner incentives; GV has stated it aligns economics to long-term returns, but specifics are undisclosed.
Estimating fund-level returns from exit data
- Compile all public exits (IPOs, M&A) where GV participated; record dates, valuations, listing prices, and GV’s reported ownership if disclosed.
- Estimate cost basis using round sizes, reported lead/participation, and typical pro-rata assumptions; sensitize for dilution across rounds.
- Calculate gross MOIC per position using exit valuation times estimated ownership, adjust for lockups and realized vs. unrealized.
- Build scenario ranges (conservative/base/optimistic) to infer TVPI/DPI bands; note that missing write-offs skews estimates upward.
Implications for portfolio companies
- Follow-on capacity: Dedicated reserves and a growth vehicle increase likelihood of continued support through later rounds.
- Sector expertise: A specialized life sciences team can accelerate clinical, regulatory, and BD pathways.
- Signaling: Ability to lead and re-up can stabilize syndicates; however, GV evaluates follow-ons on merit, not guarantees.
- Alphabet relationship: GV is structurally separate; commercial engagements with Alphabet units (e.g., Cloud) follow standard arms-length processes.
Signals of LP support and vintage effects
- Consistent multi-year deployment pace and new vehicle announcements indicate strong internal backing from Alphabet.
- Hiring and partner tenure suggest platform stability.
- AUM growth and ability to lead large rounds point to sustained capital availability.
- Vintage maturity: Older vintages shift focus to support and exits; new allocations typically increase appetite for net-new leads.
Primer on alignment and conflicts within Alphabet
Alignment means GV’s incentives are tied to financial outcomes while observing strict information barriers with Alphabet’s operating businesses. Founders should expect standard confidentiality, no privileged product data access, and arm’s-length commercial negotiations. Conflict management typically includes deal-by-deal recusal, independent IC decisions, and transparency around any Alphabet commercial relationships.
4-item checklist to assess fund health (LPs and founders)
- Capital base: Evidence of steady AUM, active reserves, and recent vehicle announcements.
- Pacing and ownership: Consistent lead positions, pro-rata maintenance, and disciplined entry pricing.
- Team durability: Partner retention, relevant domain expertise, and clear decision processes.
- Realizations: Credible path to DPI via M&A/IPO, plus transparent communication on write-ups and write-downs.
Contact, Next Steps and Resources for Founders
A concise, practical guide to how to contact GV, pitch GV, and find authoritative Google Ventures contact resources—plus templates, checklists, and follow-up tips.
As of November 2025, GV does not publish a public submission form or general pitch email. Prioritize warm introductions and monitor gv.com for any changes.
VC engagement is probabilistic. There are no guaranteed outcomes, term sheets, or meetings.
Strong fit, clear metrics, and a credible warm intro from a trusted referrer materially increase your chance of engagement.
Primer: how to contact GV
GV prefers warm introductions from trusted founders, operators, and investors. If you lack a warm path, monitor gv.com for updates and look for partner-relevant events where GV participates. Target the right partner based on stage and domain fit, keep outreach concise, and attach only essential materials.
- Official site: https://www.gv.com/ (monitor for any intake forms or open calls)
- Team page: https://www.gv.com/team/ (identify partner fit before outreach)
- Portfolio: https://www.gv.com/portfolio/ (find mutual connections for a warm intro)
- LinkedIn: https://www.linkedin.com/company/gv/ (follow for news, events, and office hours)
- GV Library: https://library.gv.com/ (public guidance from GV partners)
7-step tactical checklist
- Map fit: confirm GV invests in your stage/sector and identify 1–2 relevant partners via the Team page.
- Secure a warm intro via a portfolio founder, co-investor, or respected operator; brief your referrer with a crisp forward-able blurb.
- Prepare a 10–12 slide deck, a one-page overview, and a metrics snapshot (traction, unit economics, pipeline).
- Assemble a lightweight data room: cap table, incorporation docs, key KPIs, product demo video, customer list by segment, ARR/MRR cohort views (if applicable).
- Send the intro email with a clear ask (15–20 minute intro call), tailored to the partner’s focus. Limit attachments; include one link to deck/data room.
- Follow up twice if no reply: Day 7–10 and Day 14–20, then pause 60–90 days or until you have a material update.
- If declined or silent, request quick feedback via your referrer, iterate your materials, and diversify your investor list.
Founder readiness checklist (what to have before pitching)
| Item | What good looks like | Evidence/documents |
|---|---|---|
| Narrative | Clear problem, differentiated solution, timing rationale | One-pager, 12-slide deck |
| Traction | Cohorts improving, efficient growth, paid pilots or LOIs | MRR/ARR, retention, cohorts, pipeline |
| Unit economics | CAC, LTV, payback, gross margin by segment | Metrics sheet with assumptions |
| Market and go-to-market | Sized ICP, repeatable motion, near-term milestones | TAM/SAM, ICP, 12–18 month plan |
| Team | Complementary founders, key gaps and hiring plan | Team bios, advisors, 2–3 references |
| Financials | 12–24 month model aligned to raise size and use of funds | Light model, hiring plan, burn/runway |
| Legal and cap table | Clean Delaware C-Corp or equivalent, IP assigned, standard docs | Charter, cap table, IP assignment, SAFEs/notes |
| Product | Credible demo and roadmap, security-by-design | 3–5 minute demo video, roadmap highlights |
Email templates (tailored to GV)
Template 1 — Intro email to a GV partner (can be forwarded by a referrer) Subject: Intro: [Company] — [X metric/problem] — fit for [Partner Name] Hi [Partner Name], I’m [Name], CEO of [Company], helping [ICP] solve [pain] by [how]. We’re at [stage: pre-seed/seed/Series A], growing [key metric, e.g., 22% MoM], with [proof: paying customers/pilot data]. Given your work in [focus area], I believe this is a fit. Highlights: • Traction: [metric(s)] • Economics: [payback/gross margin] • Why now: [market shift/regulatory/timing] Would a 15–20 minute intro call be useful? Deck and 3-minute demo: [deck link] [demo link]. Happy to send a concise metrics sheet or customer references. Thanks, [Name, Title] [LinkedIn] [Phone]
Template 2 — Follow-up (after 7–10 days) Subject: Quick nudge — [Company] x GV Hi [Partner Name], Following up on the note below. Since last week, we [material update: signed X, hit Y]. If helpful, I can share a 1-page metrics snapshot. Open to a brief intro call next week? I’ll pause outreach after this and circle back when we hit the next milestone if timing isn’t right. Thanks, [Name]
Resource links (prioritized)
- GV main site: https://www.gv.com/
- GV team: https://www.gv.com/team/
- GV portfolio: https://www.gv.com/portfolio/
- GV Library (Medium): https://library.gv.com/
- Sprint (GV partners’ methodology): https://www.thesprintbook.com/
Networking pathways to secure a warm intro
- Start with GV portfolio founders in your vertical; ask for a candid fit check before requesting an intro.
- Leverage existing investors, angels, and operators who have co-invested with GV partners.
- Attend conferences and demo days where GV partners speak; ask concise, relevant questions and follow up with a 3-line summary.
- Join reputable accelerators or operator communities that GV follows; alumni communities often know which partner maps to your space.
- Target domain experts GV trusts (e.g., ex-operators, advisors) for a credibility-boosting referral.
- Use LinkedIn to identify second-degree connections to specific GV partners; request a double opt-in intro with a forward-able blurb.
Expectations and follow-up cadence
Benchmarks are indicative only and vary by timing and fit.
- Response likelihood: warm intro 25–50%; cold outreach via public channels 5–15%.
- Time-to-first-response: typically 3–14 days if interested.
- Follow-up: 2 nudges max (Day 7–10, Day 14–20). If no response, pause 60–90 days or until a material milestone.
- Respect declines; ask your referrer if a re-approach makes sense after hitting specific milestones.
International founders: legal and tax considerations (consult counsel)
Not legal or tax advice. Prepare these items before a US VC process.
- Incorporation: US-friendly structure (commonly a Delaware C-Corp or flip to a US holdco) with IP assigned to the operating company.
- Securities: standard US docs (YC SAFE or NVCA note/SPA), board and shareholder approvals, 83(b) elections for founders holding restricted stock.
- Compliance: export controls/sanctions (OFAC), data protection (GDPR/UK GDPR), cross-border data transfer mechanisms, sector licensing if applicable.
- Tax: transfer pricing for intercompany, withholding/VAT implications, W-8BEN-E or W-9 as applicable; maintain clean cap table and option plan.
- Employment: local contracts or PEO, inventions assignment, confidentiality, and equity grant compliance in each jurisdiction.
- Banking and FX: US operating account, controls for currency conversion and repatriation constraints.
- Dataroom proofs: charter, bylaws, cap table, IP assignments, key customer and vendor contracts, and privacy/security policies.










